Fourteen years after its initial founding, Rhapsody and Napster have become ubiquitous with the pre-broadband internet age. While the latter company became much more notorious for its downfall, which eventually lead to the modern age of music streaming services, Rhapsody quietly rebranded itself it 2010 as a stand-alone company. Recently, however, Rhapsody brought Napster back into its wings in its ongoing music streaming service expansion efforts.

On Thursday, October 1st, Rhapsody launched KIDS, the first streaming model of its kind directly made for children age 10 and under and their parents. Ethan Rudin, chief financial officer of Rhapsody, says, "We're not trying to sell you anything else but a music experience. That expands beyond just [young adult] millennials or adults."

Despite being on the first companies to institute the pay upfront and stream what the user wants model, Rhapsody is hardly synonymous with fellow streaming giants Spotify, Apple Music, Pandora, and Rdio, but the initial members of its user base are still largely loyal, with nearly half having children according to the company.

The available catalog already contains a litany of child-approved tracks with options for the parents to hand-pick extra material or remove tracks through the same app. Marked tracks are also immediately approved for offline listening, so Wi-Fi is not necessary for the feature to work. The app is available now on iOS and Android networks for U.S. users, while international users can acquire it through the aforementioned Napster.