The Official Charts Company has announced that album sales at venues, when a band or artist is playing a show, will now count towards the release's chart position.

It's not really a new thing: merchandise, CDs, tapes, records, you name it – all have been on sale at little tables at the front of music venues for decades and decades. It's a time-honoured tradition. But the difference is that now it's been deemed official. Omar Maskatiya, COO at the Official Charts Company, says the development, dubbed Lightning Live, came after being approached to do as such by both independent and major labels, "who are increasingly using live events as a route to get their products to fans and new audiences."

"We strive constantly to ensure that the Official Charts reflects and responds to consumer behaviour – and this move, following just a few months after the integration of streams, further underlines this strategy," he continued. Well, with regards to the selling of CDs etc. at music venues, they're taken around 40 years to actually "respond" to this particular "consumer behaviour".

Live retailers will be able to submit sales data into Lightning Live via a "password-protected web interface," which is then checked by the Official Charts Company and its "nominated research partner", Millward Brown. Pre-event inventories must be reported by venue-based retailers, and post-event reports will be highly scrutinised, ensuring that bogus reports of a zillion albums sold by Band You've Never Heard Of at the Red Lion in Croydon (not a real example) are not included in the survey.