Apple Music may or may not have ripped off Shamir Bailey's 'One The Regular' by using a copycat of the song in their new advertisement. At the recent Worldwide Developers Conference in San Francisco, the company previewed its new iOS 10 mobile operating system with a short video that uses a song titled, 'Hey Hi Hello,' which sounds like Shamir's tune. What's odd is, the streaming service have used to eclectic artist in previous commercials for Apple Music, so they are definitely familiar with his work.

Shamir has now responded in the only acceptable manner: the Jordon Crying meme.