After a new round of funding, which raised $30 million from undisclosed backers for the company, Shazam has now been valued at more $1 billion. This latest cash injection arrives as one of many rounds of funding; they've raised over $125 million over the past eight years.

But it ain't makin' profits!

According to the CEO of the London-based company, Rich Riley, Shazam is "intentionally not profitable" – putting money straight back into technology and personnel. It's a way to grow the company.

And if that's true, with Shazam-toting adverts and TV show recognition amongst other things, they look to be growing ever further over the next year. In August last year, they announced they were now servicing 100 million monthly users (a rise of 34% over the previous year).