They said collaborate or die and it sounded like a threat, but they were firm in the assertion, it was an opportunity. One that I couldn't refuse. Well, not if I wanted to remain out here on the farm, so I guess the main problem is that I like it down here. Or that money is hard to come by if you're content farming, even harder if you want to sell your content at market, because you have to follow the rules. Which is where they come in.

My Dad said that when he was younger they only existed to help the big guys, the ones that had already made it, but us kids changed everything with our goddamn technology. He said it used to be that they were paid to tell us what content was good, to ensure that money made money, that investments were safe bets. We farmed the content into clicks and made money selling them at market, it worked fine, he didn't mind listening to them as long as the rules were followed. We didn't make the money directly from them so we couldn't be sullied, on the surface our content was clean and trustworthy, valued by the folks at market. Recently though, everything has turned on it's head.

The money used to be generated from your Mother's purse, it would go to the big guys who would help finance our farming operation by paying for billboards to go on the farm boundary, where the road traffic could see it. Now mother's purse funds the means to a click, not the click itself, so the rules have changed. The money is now generated by the content itself, so the system has skewed, they need us to farm them just to be seen at the market. It's getting crazy out here, folks are always trying to get in, to switch the content we farm so gracefully with their own. We put up a big barbed wire fence to keep them out, Dad said it looked a prison yard, but it still didn't stop them. They met us on the way to market, told us we had to take the content they had grown with us, as folks would click with us because they trusted us. By any means necessary they said, collaborate or die, it sounded like a threat but apparently it was an opportunity. Here are your singles of the week:

Kid Flicks - 'La Voix Surréaliste'

This song is taken is taken from the forthcoming self titled album by Kid Flicks, a twentysomething Greek producer/songwriter/music creator guy. Like all music writers I'm contractually obliged to start with the informative sentence, then I can write whatever I want. All I really want is for you to hit play and give this song time to breath, because I played this loud through my headphones and the world felt much nicer, and I want you to have that too. Maybe that's why writers always namedrop - maybe they're hoping recognition on your part will make you opt in. The bombastic psych crescendo at the heart of this song is reminiscent of early career Caribou. Does that make you want to stick with it? Good. The album comes out in May, it's his third, the first two are on Spotify so maybe you will join me in checking those out today.

Weaves - 'Candy'

A rock song. A wonderful rock song. Full disclosure: I'll listen to anything that comes out on Memphis Industries, whoever signs the bands there has exceptional taste, honestly.

Andy Stott - 'Selfish'

This fucking guy gets me every time. His new album comes out on Friday and if I hadn't stumbled across this song it would've passed me by, which would upset me, because I will forever enjoy the way Stott works my brain into a frenzy.

Birds of Hell - 'Astronomy Programmes'

I am a big fan of this song, but I'm a little concerned, apparently this guy has the audacity to make worthwhile music and exist outside of the handful of pre-approved venues that we as a music press congregate in. That's an unhealthy precedent. Nothing good ever happens outside of North London and don't you forget it. The song is a kind of bliss, like that part of a summer morning when it's still cold enough for a jumper but you can feel the sun's warmth beginning to break through, that hazy moment of clarity. It's quintessentially British, standing in an oxymoron enjoying the warmth.

Bracken - 'Invest In Aquacar'


Anyway, enough of my shit, here’s a spotify playlist with as many songs from my column this year as i could find on there... but I think that's quite enough. I promise to give this column all of the care and attention that something that is outdated and overlooked in a couple of days deserves. You can submit your music to The 405 by using your initiative and clicking around the site, although I will unsubscribe from your mailing list. Have a great day.