Last week we brought you the news that legendary rapper Snoop Dogg was pursuing a new career path in Reggae by releasing a Caribbean flavoured record entitled Reincarnation. Well it seems the newly dubbed Snoop Lion is determined to make the genre switch permanent and not just a one album fad.

Talking to press stateside this week Snoop insisted that after being introduced to a high priest in Jamaica "the spirit called me … And, you know, anytime the spirit calls you, you gotta know that its serious." He continued "I want to bury Snoop Dogg and become Snoop Lion...Rap is not a challenge to me. I had enough of that. It's not appealing to me no more. I don't have no challenges … I'm 'Uncle Snoop' in rap. When you get to be an uncle, you need to find a new profession so you can start over and be fresh again." It's no wonder then that Snoop isn't bothered about being told he can't visit Norway for a couple of years.

Watch the trailer to Reincarnation below.