Since the launch of Apple Music last June, Spotify claims they have seen a faster growth rate. In a conversation with Reuters, Jonathan Forster (Spotify's vice president) said, "It's great that Apple is in the game. They are definitely raising the profile of streaming. It is hard to build an industry on your own. Since Apple Music started we've been growing quicker and adding more users than before. It would be terrible if we were just taking each other’s users or to learn there was just a ceiling of 100 million users – I don't think that is the case."