Spotify has rolled out a new update today, with the main goal being to help artists and musicians connect with their audience.

How? Well they've launched a follow button. Essentially it's an embeddable button promoting an artist and the idea of 'following' them. The 'following' aspect is geared towards updates - so whenever an artist updates their profile with new songs/albums, you'll be the first to know (outside of their 'team' of course).

We're not sure it will take off in the same way that other social media buttons have, but you never know.

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