Spotify is making some changes thanks to a new licensing deal with Universal Music Group. The streaming service will now allow some artists to restrict their new albums to only the paid Spotify subscribers for the first two weeks. And they are currently negotiating with other major labels, Sony and Warner.

"We know that not every album by every artist should be released the same way, and we’ve worked hard with UMG to develop a new, flexible release policy," Spotify CEO Daniel Ek said in a statement. The process of holding back some albums from the free service is known as "windowing." And it may soon become a new trend.