GIFs. We know them as the novelties that made up the look of the internet in the 90s, and now get flung around the internet for our amusement. Want to see a cat repeatedly falling over? Simply type that phrase into Google, followed by 'GIF', and your afternoon's pretty much sorted. Recently however, these weapons of procrastination have been seen as legitimate art forms and chances for experimentation, with several GIF exhibitions taking place in galleries and online.

Now another step has been taken in this collaboration between Stanley Donwood and INSA, which has come about in association with the launch of the debut album from Atoms For Peace, AMOK. INSA has painted The album's artwork onto the office of XL Recordings in Los Angeles; carried out several times to be used as frames for the eventual animated GIF.

Displaying an apocalyptic image of LA, it strikes accord with Stanley Donwood's attitudes when making the original artwork: "Los Angeles is, of course, fucked... Our architecture is hideous and our art revels in empty platitudes. There is no future; we have evicted ourselves from our own cities, rendered our agriculture poisonous, criminalised the poor, aggrandized the rich, honoured the stupid and ridiculed the intelligent."

Interestingly, INSA's transferring of this image onto the building has taken it to a grass roots level akin to street art, where Donwood's message truly belongs, and it has now ended up in a progressive digital form, which can appeal to the masses.