There is brilliance in this mad track. Barely hitting the 2 minute mark, it's a short burst of stunning schizoid cuteness from UK producer SOPHIE. Along with A. G. Cook's label PC Music – releasing music from the likes of GFOTY (whose track 'Don't Wanna / Let's Do It' we covered a couple of weeks ago) – SOPHIE is heading up an oddball march to success with unique, candy-coloured sounds crossed with all the retro-cheese atmosphere of Castles-In-The-Sky-esque euphoric oozings from the Balearic islands.

Yes, you could say this owes much to the Japanese "phenomenon" kawaii – best translated as "cute" – but on the other hand, it could be that the West's slow acceptance of sugary J-pop sounds make our artists more confident in creating their own versions of it, and us as audiences more willing to accept. The sounds of SOPHIE et al. seem to be more incubative, more avant-garde and experimental, than the Japanese pop that's supposed to have inspired them; there seem to be more influences closer to home at work here.

Take the track that shot SOPHIE to notoriety last year, 'Bipp' – fluro-rave patterns, grime squelches, happy-hardcore vocals with pop hooks: it sounds like a minimalist shell of the late-90s-early-00s UK club scene. But he doesn't treat it the way somebody nostalgic about these sounds would treat it; he shreds them up, uses and abuses, makes something for the HERE & NOW. And after this, one can inject cuteness into the medley without having even heard of kawaii – cuteness is not, after all, culturally exclusive, nor is it objective.

That said, SOPHIE is currently writing a song for the de facto ambassador of J-pop herself, Kyary Pamyu Pamyu, and did interview him for DAZED, so I dunno what to think.

As for SOPHIE's latest, 'LEMONADE', it's like nothing I've heard before. Experimental doesn't cover it. Chipmunk vocals whirl in synth-chord-filled chorus sections, whilst in the verse you're assaulted with long draughts of fizz and sub-bass explosions, all the time drowning in a tide of popping bubble sounds. Hey, there's even something that sounds like an old school kettle whistling. It's full of grimy, sludgy sounds combined with sickly-sweet pop that burrow out the dankest and colourfulest of soundscapes you'll hear for a while – a Dadaist collage of sounds from anywhere. Because who cares what you think?

This is out on Glasgow label Numbers August 4th.

Discover: The 405 Guide To: PC Music