This is the diary of indie's favorite party girl. Follow her daily updates on the best of SXSW, from parties, hot bands, fashion, eats and drinks, the best after hours, the see and be seen showcases and everything in between. Live vicariously through indie's 'It Girl' and find out why they call it SXSBest Week Ever.

Header image by Tanner Pikop

SXSW 2012 The 405 Diary

First drink and show of SXSW


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“Me and indies favorite party girl @itsadredogg #405sxsw” (taken by@jpage)


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SXSW In A Nutshell


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@beatconnexion says hi. Album and US tour this summer!


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@IGIF and @smallplatesrecs acting tough at the @ghostly showcase

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Eventbrite Hangover Brunch at SXSW


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A Classic Education and Ganglians said "hey" and you're the coolest.


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Drunk. Not sure what this is a pic of. Oh, it's me hitting on Young Magic's drummer via text.


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Supreme Cuts getting' loose @supcuts


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@comtruise closed out the @ghostly party last night. Looking dapper sir.


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White Arrows are the epitome of cool. LA love for those guys <3


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Tanlines


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SBTRKT @ Fader Fort


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Fuck Nick Waterhouse is great.


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Blouse


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Boiler Room is just fucking dope. Def going to this later.


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Tanlines are so hip. This mutherfucker is wearing jean on jean and still looks cool.


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This place saved me every morning #Lovers


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Oh I'll show you mine.


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@itsadredogg- The "Faded Fort" Hahahaha


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This is for @jimmy_morris Pure X @ MwTx