According to Texas Monthly, next year's edition of SXSW might feature tighter security measures.

Following last year's tragic car crash - which resulted in four deaths - the organisers sought the advice of Populous, a global architecture firm specialising in planning major events.

Populous recommends, among other things, that the attendees are "soft searched" (i.e. frisked) on Sixth Street, and that unofficial performers and events are banned during the festival. The report also recommends that a "clean zone" is established by the city of Austin to protect "the brand equity of SXSW and its sponsor" (although the report offers no clue regarding what exactly is a "clean zone"). If these suggested actions aren't implemented, it is suggested that the event "will eventually need to make decisions about whether or not they can continue to exist in their current format and location. It is very possible that SXSW will have no choice but to entertain notions of bidding their event to other cities to sustain their business model. This would be a serious matter for all parties considering the significant financial impact and returns SXSW provides to the community as well as the contribution to the brand and PR value of the City."

SXSW 2015 takes place between March 13th and 17th.