Taylor Swift's very own dedicated takedown team, TAS Rights Management (TAS = Taylor Alison Swift), has been hounding fans who have been using live broadcasting app Periscope to film footage of Swift concerts.

The app allows users to broadcast footage taken on their phones and tablets live through Twitter. This has become something of a headache for organisations like NFL, NBA, WWE and the Premier League, who do not wish their events to "rebroadcast" to the public for free. The music world has, however, been relatively quiet about it all.

Except, of course, Taylor Swift's team. The way in which they are dealing with these supposed breaches of copyrights by fans who want nothing more than to broadcast the fact that they are a) at a Taylor Swift concert, and b) dedicated enough to hold their phone up through the whole thing and get as much footage as possible. There is no actual damage being done to Taylor Swift – people aren't staying home on Twitter instead of buying a ticket to the show closest to them; perhaps it was the case that tickets were too pricey, venues were far away, they had no one to go with – whatever – and, like most people, just stumble across the Periscope stream on Twitter, watch it for a few minutes, and then move on with their lives. Simple.

There is no money being exchanged here – surely there is no legitimate claim, and this is nothing more than throwing one's weight around. Below is an example of one of many takedown notices received by Periscope.


In a slightly different yet very similar cirumstance, Universal recently failed to take down a video of a video dancing to a Prince song. It was ruled "fair use". People sharing their experiences via Periscope on Twitter, well, it's not much different to tweeting about something. It's just a different medium: instead of saying 'omg at taylor swift so cool!!!!!' they're filming the fact that they're there.

It's easy to think it's all Swift's idea, but that's probably an easy way for the music industry to ever avoid blame – as much as pop stars are huge idols, they can probably prove to be handy scapegoats when things go wrong, and decoy targets for people like me writing this. Yes. It's the business behind all this that stinks like shit.