Read The 405's Guide to J-pop for more information. It's part of our J-pop week.

The six-piece pop group Dempagumi.inc resembles that one friend who is an eternal optimist, always looking on the upside of a situation regardless of how murky things are. Except that with Dempagumi.inc, it isn't pure positivity - the group's hyperactive brand of music also isn't afraid to dwell on the alternatives, and comes to the conclusion that being happy is better than the shittier options out there.

That element is built into the outfit's origin story. The story goes that all six members of Dempagumi.inc - Aizawa Risa (white), Furukawa Mirin (red), Yumemi Nemu (green), Naruse Eimi (yellow), Mogami Moga (purple) and Fujisaki Ayane (blue) - grew up with an interest in activities typically categorized as "geeky." They recorded themselves dancing, play online video games and draw cartoons. They say this led to them all feeling lonely as children - and, in the most extreme case, causing Moga to not leave her house for a prolonged period of time. They all ended up in Akihabara, a place where there interests were the norm, and eventually ended up finding one another and forming the group.

Part of Dempagumi.inc's story is meant to make them more relatable to idol-pop fans, who often share the same interests as the group members. Yet that background ultimately makes it easy for anyone who has ever felt lonely, out of place or weird to relate to them...and there are many who do. No song better hits at that then the dramatic 'W.W.D', half globe-conquering mission statement, half introduction. Over constantly shifting music, the members of the group take turns sharing their personal histories. "We've wriggled in the dirt/we've experienced the very bottom/it's okay for us to dream!/we'll triumph over it!"

The music itself goes a long way - Dempagumi.inc don't zig and zag as much as they zig, zag, run backwards, somersault and basically dart in every direction they can. Their music is done in "denpa" style, an approach to pop meant to be all-over-the-place and strange, but taken up a few notches. Singles like 'Den Den Passion' and the recently released 'Sakura Apparition' aren't afraid to dive into all sorts of unexpected passages and feature background shouting. The best example of their unpredictability, though, is their fun cover of The Beastie Boys' 'Sabotage'.

Regardless of how disjointed the sounds get, Dempagumi.inc's biggest strength is how upbeat it all sounds, and how it's a celebration of every quirk and wrinkle that makes them who they are. In Japan, they've been climbing up the music charts with each new release, and have become more prominent in media across the country. Looks like a lot of people feel their message, too.