Over the last couple of years, Eyre Llew has been releasing a steady flow of ambient rock singles and extensively touring the UK. Over this time, the Nottingham-based trio have gained themselves many plaudits and have been meticulously working on Atelo, their soon to be released debut album.

I sat down with Jack Bennett, Jack Clark and Sam Heaton to discuss the origins of the band, Atelo , and using pegs as promotion.

Can you tell me a little about the history of the band, how did you meet? And what were your musical backgrounds before Eyre Llew?

Jack Clark: It was quite different before; we weren't doing this type of music in any of our other projects.

Jack Bennett: I was in a completely different kind of band. I had no experience doing this kind of music.

Jack Clark: I was playing heavy rock/metal and I was only playing drums. I was in a band with Sam, about 10 years ago and then we went to university and he joined a different band.

Sam: Yeah, I was touring for a bit and then left that band and then this project came about because I was just writing stuff, discovered reverb and fell in love with it. I was working in the rehearsal rooms at BSV Studios, which Jack (Bennett) runs in Nottingham. He popped his head in one day, said he liked it and wanted to get involved. I mentioned my best mate who's been in bands with me before so got Jack (Clark) in as well. We all just jammed some stuff out. Within our first band practice, we wrote a couple of songs. A month later we'd written, recorded and shot a music video for our first single. We were doing that every single month for about nine months.

Can you tell me what Eyre Llew means?

JB: Eyre Llew is half Welsh and half French. Llew is Lion in Welsh and short for Llewellyn. Eyre is old French for wondering or travelling. So it means wondering lion or travelling brave one.

JC: We didn't know the meaning at the beginning.

S: We saw Eyre on a street sign whilst we were on our way down to London to see A Winged Victory for the Sullen. We were trying to think of band names and just looking out the bus saw Eyre avenue or something like that. Later we saw a poster for the Inside Llewyn Davis movie. When we looked up the meaning we just fell in love with it.

I've read that you guys don't like to wait backstage during the day before a gig.

JC: Yeah we try to do as much promotion as possible; we give out business cards and flyers. We just work hard to get people to the show.

JB: It's also nice to meet people, if you're just stuck backstage it's missing the point of these things.

JC: We also do pegs with the time and venue and go round attaching pegs to people. It's a fun game.

JB: You just see people finding pegs on themselves and going "what the fuck?' and then they try to peg it on someone else.

JC: It's a game for us now, once we got one sticking up on the back of someone's trilby.

You recently posted on Facebook that the debut album is on its way. What can we expect?

JB: It's pretty much all new material. It's stuff we've been playing live for about a year-and-a-half.

JC: It's been road-tested and refined over that time.

JB: It's taken a year-and-a-half to record, mix and master. We went back and re-recorded the guitars several times, drums several times, vocals several times. We've been very picky about it, which is why it's taken so long. I think we're all really happy with it now though.

JC: In terms of the progression it's a lot more rocky because in the singles Jack was playing the acoustic guitar, now he's been playing electric.

S: Because we took so long to record it we've been busy doing other stuff. We collaborated with a video team and paid for them to go to Norway to shoot a music video, they've also been to Gran Canaria and shot another music video there. We're carrying on this video project where each of the songs on the album will have a video shot in a different location in Europe. It's all following the same narrative and the same actors. We would love to collate them all into a short feature film and then compose a whole new score for that.

JC: We've also got a documentary coming out that we've made ourselves.

Will it be like This Is Spinal Tap?

JB: 'No More Black!'

JC: We've just been filming loads of stuff over the last two years.

JB: We talk about the making of the album and the journey.

You self-recorded everything at BSV Studios. What have you learnt from being a producer?

JB: I think it's important to get the right performance because that's something you never really think about when you're recording. You think it's about the sound of the instrument but actually the performance of the musician is so much more important. That's why we went back re-recording bits and re-doing parts because we want that performance to be right. Some of the earlier takes of guitar parts weren't quite there. We didn't want to settle for stuff that wasn't as best as we could do. It had to be 100%. That's the main thing, getting the performance right. Especially with the more minimal parts in ambient music; it's all about emotion that has to be right and you can't fake that.

You've also decided to self-release it?

JC: Yep, we are.

JB: We're taking all the risk ourselves with that one.

JC: We spent ages talking to labels, wasting a lot of time. We just got sick of it. We have loads of ideas that we want to do, with a label they might say that we can't do that. We want all the control right now.

S: We're really DIY! We're not against working with labels or publishers, but they're obviously looking for bands that want it and can do it for themselves. Bands that can create a fan base on their own.

Eyre Llew's album launch show takes place Friday, November 10th at Rescue Rooms, Nottingham (head here for more information).