Type in "The Rise of the Villain" in the search bar anywhere on any social media site and you'll see the hordes of young rap fans tweeting, 'gramming and posting at G-Eazy with admiration and excitement in anticipation of his sophomore album, previously teased for distribution later this year.

The album is near completion and approaching its release this fall, according to the Bay area rapper, but as a curveball for those in his mentions that think they know exactly what they'll be getting from Young Gerald on his latest work, imagine their surprise when they find out that not even the title they're expecting is accurate. G-Eazy has a lot planned.

It's scorching hot on Ruissalo Island when G-Eazy pulls up in a white van behind the Louna stage at Ruisrock Festival before his closing day show, his set list packed with tracks from his breakout album These Things Happen. In shades and a white tee, with his James Dean-esque hair slicked back, he grabs a drink and politely greets everyone in the area as his lanky frame saunters towards his trailer in Yeezy Boosts where he casually sits. He's ready to talk about the new music, he's ready to perform it and he's ready to give those rap fans the album worth their wait.

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How's the tour been so far?

The tour has been a blur. It's crazy like, we were here a year ago and there was maybe 300 people in the crowd. It felt like, where we started originally in the States - back to square one.

I remember we had a phone interview last year right before the album dropped and you were coming off of your European tour and you were so amazed then that people were even coming to your shows in Europe and I had jokingly asked you if had "made it" to the point where people were carrying your bags for you and you were like, "Not yet, still tired."

And I still don't. [My photographer] helps out and my sound guy helps out every now and then, but I still carry my own luggage and wipe my own ass.

What has changed since then?

I guess, what still hasn't changed is everything internally. We still operate in the same exact way with the same exact people with the same attitude and the same approach and the same work ethic. It's just everything on the external side, like when you get on stage and you look up and there isn't 300 people anymore, there's 10,000 and you're like, "Why? How are you here? How do you know this music?" It's bizarre. But, as fun as it is, it's been really exciting watching everything grow and scale up. But you can't get caught up in it, because we're just getting started.

You just released two new singles, 'You Got Me' and 'Running'. So, tell me about those and how they are going to intro everybody into the new project.

I've been really excited and anxious to put out new music. So, I just basically did a call to arms with my whole team and we're like, you know I just made 40 songs in the last four months, let's put something out. I just wanted to get started. You've got to start somewhere. And it's tough. What do you release first? What's going on the album? What isn't? But, I like doing that personally, every few weeks putting out a couple songs and you get to see what sticks, what doesn't, what people like, what people don't. I just wanted to start somewhere.

So, the upcoming project, The Rise Of The Villain, is that correct?




Because from your fans to the blogs to your Wikipedia page, everyone seems to think that's the name.

Yeah, it's funny, it was never called that, but I like how people are making up their own stories, because I feel like this is the first time that a project has really been anticipated. It's dope. It's fucking sick. I don't know what it's called yet, honestly. I've got a couple ideas. Everything is coming together. It's almost there. We've been working so hard for the last four or five months that I think this tour came at the right time. I had to take a step back and step away from the music to come back after this tour and kind of re-approach it with fresh ears. You can tell what you're missing or what's still left out and what you have too much of or whatever, but yeah, we have a lot of music.

What about pressures? Do you feel any at the moment?

The pressure comes from myself. I'm very much away of the position that I'm in and the curse with the sophomore album. It's a very treacherous obstacle I think, for any artist. It's like, you have all your life to make your first album with no pressure or no schedule and then in a year's time, when you have something booked every single day, you have to find out time to make the second album and all of a sudden, everybody's watching. But I just don't get caught up in the outside the world, I just get caught up in the pressures I put on myself to not fall to that and to make sure, now that we have this window open, that I fly through it and make sure I don't trip or fall.

And we can still expect that this year?

Hell yeah. I'm thinking October.

Dope. And it's already been a crazy year for music. So where do you think your album will fit into the current landscape and what legacy do you want to leave with it?

I'm thinking, with me personally, in terms of my story and the trajectory of my career, I think that this album is going to be a definitive moment. Just the attention to detail and the level of work we've put in and the quality control to make sure that not a bar is wasted on this album, not a verse, not a song, not a moment. Everything is as good as it can be. I've come close to exhausting all my inspiration and creative energy to make sure that we put down everything that can be put down to curate and comb through and refine and pull together the best body of work that it can be. I think that that's what will stand the test of time is stories and relevance and good music that people can identify with. Hopefully 10 or 20 years from now, I'll still be able to play some of those songs. We were watching Busta Rhymes play last night and he's my favourite performer. One of my favourite rappers period, but specifically on stage.

No one can match him on stage. Not even the youngins now.

No one. No one. I just thanked him when I talked to him after the show. Like, "thank you for providing us with inspiration for all these years and showing us what's possible" and he played "Woo Hah!!" and that's almost 20 years old and it still lit up the crowd. That's what happens when you do put the work in and you try to make something that matters, it's going to matter for a long time and not just for the moment. That's what I want. Although 2015 has been a great year for music, I'm not so much concerned with 2015 as I am with five and ten years from now and it still mattering.