In 2010, Black Butter Records was born from the brains of Olly Wood, Henry Village and Joe Gossa with an investment of just £5,000. Sure, there were a few smaller, independent releases in the early days that did well but it wasn't until 2012, and the exciting growth of electronic outfit Rudimental, where things got really serious. Today, Black Butter is an imprint over at Sony Music, helping develop and grow the next generation of UK talent hoping to take over the globe. Sam Sure is part of that new generation.

Signed to Black Butter in 2014, Sam quickly became a tastemaker favourite, earning plenty of BBC spins from the likes of Annie Mac and the recently departed Zane Lowe. Once a member of Hip-Hop-meets-electronic duo Sam Sure & Giacomo, he enjoyed some success after being picked to perform at Reading & Leeds Festivals with BBC Introducing before eventually deciding to do things on his own terms (but don't worry, he and Giacomo are still friends and is still involved in his solo work). Earlier this year, he managed to bag a coveted support slot on BBC Sound of 2015 Years & Years' sold out UK tour and has worked with the likes of TCTS - not bad for someone who's only released two tracks to date.

Having recently returned from touring with Years & Years, the pace has slowed down slightly; things are a little less hectic and our conversation allows him to reflect on his touring experiences as well as talk Black Butter, musical influences and graffiti.

Congratulations on the release of your new single 'Cracks.' How are you feeling now that it's out?

I feel really happy that it's doing what it's doing but I'm always amazed when the tracks get some sort of traction because they live on your laptop for a while and that's the capacity you're used to hearing them in. You can never really imagine what it'll be like when it's out there and people can listen to it but it's been getting a lot of really great feedback. We just shot a video for it as well which looks really super nice so I'm pretty pleased with it.

You had a single last year, so I'd imagine you've had this feeling before?

When 'Hunger' came out it was bizarre; the rate at which traction was gaining towards it, the amount of people that were commenting, the amount of people calling me, the whole thing was crazy. I hadn't released anything before so it was the first time people were getting a look at me which created this excitement and excitement for me, it was wicked. This release is a bit more... considered I suppose so I was a bit more prepared for people to be so on it which is amazing. You've got to be grateful when people start getting into your records, especially when it's tracks that are really lyrical and tracks that I've sort of... slaved over; it's nice when people like them [laughs]

Through your collaborations with the likes of TCTS, you've received a lot of support from Annie Mac and Zane Lowe, which much be a really great feeling since they're real tastemakers...

Yeah! I can't even begin to express how grateful I was to Annie Mac for backing it because she's so important. I was saying this the other day - Radio 1 is in such an amazing position to educate and we're so lucky that we've got someone like Annie who has a really decent taste in music. I'm not even including myself in that bracket, I mean in general. I listen to Annie's show just because I love the music she plays; she's got such a broad taste across from Electronic into Dance and all sorts. You feel like that's such an amazing achievement just for her to even back something so I was well buzzing about that.

How long have you been making music for?

Well I was kind of... rapping before! [Laughs] I always wanted to be a rapper so I was writing raps and trying to do that. I guess I started to find my singing voice about five years ago and I started to think... well, rap is what I was brought up listening to, it was my musical education as a young person but once I started singing, I found it more expressive and I could get as lyrical as I wanted. I felt like I could say more with melodies so I started singing songs. I started working with Black Butter... It was probably about two years ago when they first started showing interest in me and we had a really decent communication. They started developing me and listening to what I was saying, giving me really good feedback for what I was doing. It's been an amazing journey since I started with them.

How did Black Butter find you and come across your music?

I was doing this other project, a rap project. I'd gotten onto the BBC Introducing platform and we were making waves as a rap duo so people were watching within the music industry. It kind of came to a natural end and I decided to go solo. At the last minute we made this one really wicked tune, all the record labels were coming to look at it and talk to me. Black Butter came to me and I got a really good vibe from them. They were independent, they weren't really talking about anything immediately happening whereas other labels where but that didn't matter to me - it wasn't about forcing something out, it was about creating a working relationship with other creative people that just got it. I started working with them on a more "let's see what happens" relationship and it grew from there really. In that time, they got bigger and bigger and I felt like I was making the right choice. Every month they were getting more and more successful with the other artists and I was just along for the ride really.

I'm assuming you're also working towards an album? How far along in are you with it?

Well... I don't know... I feel like I could release an album today and I'd be well happy with it. Tomorrow I'd be like "Oh, I wish I'd waited and put this song on it." I'm making new songs every week and every time I make a new song, one of the older songs get pushed to the side so it's kind of in a hard position to finish an album when you keep thinking you're making stuff that's better. I'm really happy with the whole pallet of the project at the moment. I feel like I'm really far ahead with it. We've got a queue of singles that are just getting ready and ready to go.

Who are you working with on the album?

I do work with other writers every now and again but I'm quite snobby when it comes to writing. That's my thing. I like to write the songs. The production side of things I'm a bit more easy-going in terms of who's going to produce it. As long as I get on with them, we can tend to make something that I'm happy with so I've done the rounds a little bit in London and worked with some names on some great stuff but really I just like working with my mates because I've got some talented mates! [Laughs]

If it works, it works! [Laughs]

Exactly! The first person, the guy I made 'Hunger' with (Sam Martin), I love working with him and it works so I'd keep working with him. Giacomo, who I've made music with all my life really, is just a unique guy who makes amazingly unique sound music that really doesn't sound like anyone else and I love that. I've got TCTS who I try to work with as regularly as possible although he's really busy because he's an artist in his own right. I'm lucky because Black Butter have a wealth of talent on their roster that they can put me in with. Sometimes it's not about that - sometimes it's not about working with the most famous person, it's just about working with someone that you catch a vibe with.

Some of the best things can come from your peers or those that aren't necessarily on anyone else's radar. You can almost be the person who helps bring them through to the mainstream...

Totally! I'm not there. I don't have the power to bring anyone along with me at this point but I'd want to do it all together, that's what music is for me. That's why with Black Butter it's much more like a family vibe than with anyone else where it might be more like "Oh, you should work with X, Y and Z because they're the ones that are hot right now." I'd prefer to be with a label that lets me experiment, bring people in and for them to dig it too.

Growing up, were you always into music or did you have other aspirations?

To be honest, all I ever cared about was doing graffiti, I didn't really care about anything else. I was a graffiti artist all through my teens and I liked rapping, I liked Hip-Hop but I was just into Hip-Hop, that's what I wanted to do but I just wanted to go out and do graffiti. I only started doing music for fun and because all my mates were rapping but then I realised once you do one live show and you get that adrenalin that changed everything for me. It also got me in a lot less trouble! [Laughs]

You've previously toured with Years & Years. How was that? They have an insane fan base!

Yes, they do! There were hordes of people waiting outside every show! It was a new experience for me and I loved it - you couldn't not love it really. They're such nice guys as well which really helps because they were having a real moment; they were about to go to number one while we were touring the UK, it was my first tour, it was their big moment and there was this buzz in the whole camp, for me anyway, I was just loving every minute of it. The fans were a new experience as well because it's a different kind of fan. Mostly, my music has attracted online attention with a more chilled vibe whereas Years & Years fans are just cheering... which is wicked!

Do you have any plans to do your own tour or planning to go any festivals this summer?

The summer is looking really busy for me! It's kind of all happening quite quickly, even though we've been getting ready for a while, I don't think you can really prepare until you see where you land. 'Hunger' exceeded everyone's expectations in terms of the amount of interest it got, it meant we weren't really prepared. I thought it would have been a bit easier in but it's not like that. But this summer is going to be amazing. I'm going to be touring and gigging at all the festivals. I don't know about my own tour just yet, that'll probably be more towards album time, but I'll be doing enough shows to feel like I'm on tour anyway.

Apart from your own music, what else are you listening to and enjoying?

I don't know really. You don't listen to music as much when you're making it every day. I try to listen to older music because I don't want to be influenced by what's coming out right now - just from an artistic point of view it's like, I don't want to make something that sounds like something that's on the radio now because music moves so fast it ends up being dated by the time it's finished. Don't get me wrong, there's some great wicked stuff coming out - Royce Wood Junior, he just blew my mind. When I heard that, I literally fan-boy'd it! It's just so different. It wasn't trying to be anything else. It just felt very natural and organic, I love that. Then there's everyone that I work with, I can hear all their music. SG Lewis, I heard what he's doing, it's amazing. All the TCTS stuff that's coming out is great, everything that's coming out of the Black Butter camp is exciting and all the rest of the time, I just listen to my classic albums: Joni Mitchell... I love the Kings of Leon's second album, I'm obsessed with it.

Is there anyone in the Black Butter camp that you'd like to work with that you haven't had a chance to work with yet?

Yes because they've just signed Tink and I'd love to work with her. Obviously I'd love to work with Rudimental because they just boss it! I've done sessions with Gorgon City and I want to experience that a bit more. Kidnap Kid is amazing and he's such a nice bloke - that really matters to me, I just want to work with people that are nice. There's so many people making music that you can work with people you like and with good personalities.

What would you like to be your musical legacy to be?

That's easy! I want to be remembered for being a lyricist. When you think of Bob Dylan, you think of amazing lyrics and that's because they were. After that, it was like no one was doing anything new so it would be nice if I could touch people lyrically and be known as a lyricist because that matters to me; the songs I write matter to me so that's what I'd like.

You can visit Sam Sure by heading here.