With the release of the video for their latest single/ video, ‘Somber’ (feat. morgxn), Violet Days is continuing to make a splash in the electro-pop music scene. They are garnering new fans with their earnest melodies and heartfelt lyrics, awash in a modern pop composition. The Swedish band is spreading their wings; a cool breeze determined to make it beyond the valley.

I sat down with Lina Hansson of Violet Days on a sunny afternoon in West Hollywood at the beginning of March before she left for SXSW so the world can get to know her a little better.

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To start off, where did grow up and was music always a big part of your life? Or did you start off elsewhere and move into music?

So, I was born in a small town in the north of Sweden. It’s a safe community where I knew everyone in town. And I definitely grew up in a musical family. Everybody was always playing instruments or the radio was always on. It was a very musical upbringing. It was a natural thing for me. I knew that I wanted to do something with music in the future.

So when did things shift and you start exploring writing your own music? Was your musical style significantly different than it is now?

I started taking things more seriously around when I turned thirteen. I decided I wanted to try and write my own songs. I think that was around the time I heard Avril Lavigne’s first album, Let Go. I was really inspired by that album and I wanted to do that style of music back then. So, I started to learn to play guitar and then began trying out some of my own melodies. It was really fun when first learning to write a song.

So, I wrote my first song and submitted it to a local radio show and it went number one for ten weeks!

Oh, wow! Congratulations.

Thank you. Yes, it was a good start for me. It made me go, ‘Maybe I can do this? Maybe this is what I should do?’ But, that was a very different genre and style than I do now.

So, were you into the pop-punk sound in general or was it specifically Avril Lavigne? Was this a different style than the music you grew up listening previously?

Yes, I like the edge that she had. I was very much into the more rockier-sounds of that pop music. I loved Paramore when they first came out, Flyleaf. I used to sing in a modern-rock/ metal band in high school. So, I started out performing more of that edgier music.

I then came to realize I wanted to make music that was a little more pop. I loved the pop songs, but still with that edge- like Paramore or Breaking Benjamin. I used to love that music. So, that was my first real phase, and it slowly turned into something more. I wanted to find my own sound. I wanted to do something unique but still with a pop sense to it.

It’s interesting because northern Europe is definitely associated with club pop or metal. Did you find this to be true and was there any difficulty navigating the scenes trying to solidify your sound? Were there other artists doing what you were doing?

I was kind of sick of doing the rock stuff. And when I was really starting to explore that genre, that sound was already on its way out. Of course, it was right at the point when I was ready to release music. I was like, ‘Oh, no. Of course, it’s the wrong timing!’

So, I had to start again. And when I started again and looking for that new sound, I was so tired of that style. That’s when I started collaborating with my music partner Chris. We started writing and producing everything together. He’s a big part of the founding and sound of Violet Days. We found each other in the similar sounds we like. We were experimenting for a while to come to what we have today. It took some time, but we needed to have that time to figure out what we wanted and to make something special.

We were influenced by a lot of old-school sounds like the Beach Boys, older stuff like that. Also, we’ve been really inspired by The Neighborhood; Beach House’s dreamy soundscape and Tame Impala are more recent inspirations. Influences are always changing. But, that’s where Violet Days started from.

And what’s it been like sharing this relatively newfound sound for you with the world?

We’ve actually had some really good initial reactions. The first song we released was called ‘Razor Heart’ and that is kind of the old sound merged with this new sound, but there is still that edgy sound beneath it. It was after that that we really started towards this new sound. And we’ve gotten really great feedback and people are liking our growth. We are trying to follow what we want to do. If we want to change something, we’ll change it, but still try to be in the same universe of our sound. We don’t want to release the same song over and over. We want to keep making something new so it’s exciting and gives you something to look forward to.

And now you’re playing SXSW. A huge international event! What are you looking forward to most with playing there?

Yes I am so excited. It’s my first time going to Texas. I just know there are cowboys and it is big and flat.

But, we are doing a songwriting camp a few days before the festival starts, so I am really looking forward to that. But otherwise, we’re just excited to play and meet new people- to just have fun. I’ve heard it’s going to be crowded, but I’m okay with that. I excited about it.

And as for the future and new music, how is that shaping up. I understand there is an EP in the works?

Yes, we’ve been finalizing everything with the EP and working on that. So right now, it’s gearing up for a string of releases and shows leading up to the release. And then hopefully a tour soon. Lots of good things coming up in the near future.

Awesome, awesome. Are there any dream producers and/ or artists you would want to collaborate with if all things keep going up?

Oh, yes, Chris Martin, definitely. That would be awesome. Oh, and Kevin Parker of Tame Impala for sure. There are so many it’s hard to come up with in the moment. But those two would definitely be awesome to work with.

And lastly, based on your experience, any advice for young artists working on their writing and music?

I would say, try to do what you want to do and what you are comfortable doing. Do not listen too much to other people or follow trends; just try to have some fun with it. Dare to be playful with your songs and your sounds.