I sometimes think that the biggest issue I face when it comes to running a little record label is the sheer task of knowing where to start with the ever present elephant in the corner known as my to do list. See over the last two years alone, what started as an email-heavy set of tasks interspersed with punky DIY sessions cutting and sticking record sleeves and the likes has become - as the label has grown slightly in size - a whole gargantuan lists of tasks - new bands to find, tweets to post, facebook updates, blog posts, servicing emails to the mailing list, keeping bandcamp royalties accounted for and on top of, thousands of emails, artwork, gig booking, funding applications and god knows what else but weirdly I find myself more and more hankering for a time when things were weirdly a lot simpler. See while its great for little labels to be involved in the digital revolution - indeed I do occupy a number of social media platforms and websites across the web - but as I find myself more immersed in new delivery mechanisms and clever ways of utilising technology I find myself further and further away from the actual act of putting a record in someone’s hand in the back of a sweaty pub back room - exactly the way most little labels started back in the 90's and further back than that. It’s not a unique scenario. Every single day I deal with little labels and people in similar situations to myself who all face a similar problem: in the face of a double header of a) a dwindling retail network for music and b) a cultural problem (felt right the way up to major label levels) of converting illegal downloader’s into paid up consumers how do you best actually sell records? And the answer nearly unanimously in the people I've been speaking to is playing live. How funky is that? In the 21st century when your life can be neatly disseminated in a series of binary codes, the answer to all of our problems lies in getting up close and personal with someone. I kind of like that - its like the plot of some weird Hollywood blockbuster where Dennis Quaid realises that to save the planets ecosystem he must (ironically) fire up the big petrol eating four by four to lay waste to some rainforest. Of course playing live is by no means the answer to the worlds musical problems and doesn’t mean that touring bands will lead long lines of iPod happy kids around like the Pied Piper with better skinny fit t-shirts but I genuinely think that its a logical first step. See I genuinely believe that as useful as new technology is (and as someone that works with musicians in other countries I can confirm it’s genuinely amazing for helping to build an audience around a project) it’s creating almost an emotional vacuum. I remember when I was first growing up and getting into music the bands and acts that really stuck with me and affected me were all bands that I connected with live. And so I went out and bought records and t-shirts and kept turning up and religiously bought Melody Maker when I knew they were in. Today however you can see a band live, download a ring tone, subscribe to their blog, interact with them through twitter and add their theme to your Tumblr without leaving your front door. But because this relationship is rooted in an artificial state of being their isn’t the organic connection to the music that you get by literally being in front of it and smelling it and wiping its sweat off your brow when you stray too close to the front of the stage. I genuinely believe that if more kids were out there having these kind of experiences first and foremost then the whole attitude towards the value of that relationship and the product of it would be different and people would be placing a much higher value on music than they do right now. To help me celebrate this hawking back to past glories I have this week a track that is 100% free of any kind of pretensions and in honesty makes me kind of sad that I didn’t discover these guys live first. Photobucket Parts are a two piece band based out of Barcelona - quite what the two is I’m not sure. The first I’m sure is a drum kit the other sounds alternately like a guitar, a bass, a synth and more often than not a highly explosive milk truck driving through the plate glass windows at the Hospital. While blasting Royal Trux on the stereo that is. The guys debut EP is coming out next month and its six tracks are a tour de force in instrumental rock that reminds me personally of a mix of The Desert Sessions, Kyuss, Mars Volta and Youthmovies earlier thrashier recordings (indeed one break down here actually is the breakdown from 'Ores'). It’s utterly thrilling, almightily antisocial and gave me something of a hankering for younger days loitering round toilet venues clutching grubby CDR demos and a pint of snakebite. To get hold of the track then please click here to post the link to your facebook or twitter page at which point you will receive the download for free. For now - happy nostalging people.