The Art of Film Advertising
Words by: Dennis Routledge Tizzard
Welcome to The Art of Film Advertising, a weekly feature which covers the latest posters and trailers for upcoming films. Itâs been a great week for trailers, with a wealth of exciting new previews appearing, but not so great for posters. Bucking the trend, and jumping to this weekâs top-spot, is the latest poster for Christopher Nolanâs (The Dark Knight, Memento) existential heist movie, Inception:
A... (continued)
The Art of Film Advertising
Words by: Dennis Routledge Tizzard
Welcome to The Art of Film Advertising, a weekly feature which covers the latest posters and trailers for upcoming films. Itâs been a great week for trailers, with a wealth of exciting new previews appearing, but not so great for posters. Bucking the trend, and jumping to this weekâs top-spot, is the latest poster for Christopher Nolanâs (The Dark Knight, Memento) existential heist movie, Inception:
As cool as last weekâs Inception poster was, it wasnât really representative of how trippy the filmâs going to be. This poster, on the other hand, is the poster equivalent of being on an acid trip whilst visiting Disney Land. Itâs a striking and abstract (in poster terms, anyway) one-sheet and effectively conveys the twisted dream reality our characters will be involved in throughout the film. It also carries on the spiral motif Nolan used in this thoroughly psychedelic poster for his previous film, The Prestige. Itâs also worth checking out the third trailer for the film which is decidedly epic. Inception is due for release on the 16th of July.
Next up is a new poster for M. Night Shyamalanâs (The Sixth Sense, The Happening) fantasy epic, The Last Airbender:
Two keys elements (see what I did there?) is all it takes to make this poster aesthetically appealing and an effective piece of advertising; the image of Aangâs face and the fight scene below. The fire and ice effects, which are even more impressive in motion, look great here and give the poster a good sense of symmetry. The blue colour scheme and lines protruding from Aangâs face also add a subtle touch of allure to the poster. The Last Airbender is coming out on the 13th of August.
Dark Castle Entertainment also released the first official poster for Vincenzo Nataliâs (Cube, Paris, je t'aime) new sci-fi horror, Splice:
Whilst Iâm generally against the idea of a horror filmâs monster being revealed so early on I have to admit; this poster is seriously creepy. Once again, simplicity is the key. Here Dren (the genetically engineered creature in Splice) looks like a disturbing mash up of the xenomorphs from the Alien movies and a babyâs head. Itâs made worse (read: better) by the fact that it takes up the entire image. In fact, if you took the image out of context, she almost looks harmless, but the blue light (yes, blue again) creeping in from behind and the use of a noise filter suggests that something much more malicious is afoot. Splice doesnât have a UK release date as of yet but is due out on the 4th of June in the US.
From one monster-orientated poster to another, hereâs the first poster for new horror, The Task: