The last 12 to 18 months have seen something of a widespread cull across the British Broadcasting Corporation music division, more specifically radio, with several DJ's axed and/or replaced. Over in TV land, the big news is the Beeb's proposal to close the popular youth-orientated BBC Three from TV screens and move it to a dedicated online portal to save millions of pounds a year. So you can probably imagine my surprise and shock to discover that the BBC are now set to launch their own music awards ceremony that they're calling "... the biggest musical event on the BBC since Glastonbury." But if the Beeb is so strapped for cash, should it be adding to its expenditure by throwing a lavish awards ceremony?

The BBC Music Awards will be held at London's Earls Court (which rather ironically will be torn down in the coming months) and hosted by BBC Radio 1 poster child Fearne Cotton and Chris Evans. Critics were quick to immediately compare the show to the already established BRIT Awards, which started at Earls Court some 20 years earlier, however organisers were quick to dismiss the notion stating the BBC Music Awards would be "totally different" to the BRITs, adding:

"The event will not just be focused on the younger end of the market, but will be for music lovers of all ages who enjoy listening to music from across the BBC, and the performances will reflect that. The BBC Music awards will surprise audiences with unexpected performances and artist collaborations, hopefully with the BBC Concert Orchestra."

The BBC will make use of its three arguably strongest strands - BBC One, Radio 1, Radio 2 and flagship BBC One show The One Show ahead of and throughout the show, with The One Show and Radio 1 & 2 providing behind the scenes access to the ceremony while a panel of BBC presenters and producers will determine the best British artist and international artist awards, with viewers and listeners choosing the winning song of the year.

Alongside the announcement of the BBC Music Awards, Director-General Tony Hall also announced a brand new "wide ranging musical strategy" that "encompassing TV and radio programming, digital services and provisions to support emerging talent including the introduction of classical music to UK primary schools." New series' and documentaries have been commissioned for TV including Genesis: Together & Apart that will see the '80s rock band reunite in a feature length documentary and a three part series "examining the relationship between British rock and pop music and fashion."

Just a week earlier, BBC Radio 1 & 1Xtra controller Ben Cooper announced a series of changes to his stations, specifically amongst specialist shows. DJs including Mike Davis, Robbo Ranx and CJ Beatz have been axed meaning there are no longer shows on BBC Radio 1 or 1Xtra dedicated to Punk/Alternative, Reggae and R&B. Mr Cooper, at the time said in a statement that cuts to his budget are "hurting" and that he has had to "make some tough choices and say goodbye to some friends and respected colleagues."

To some, myself included the announcement of a BBC Music Awards feels like nothing more than a way to keep disgruntled listeners happy by adding a sweetener to an already sour deal. An awards ceremony cannot do what radio, particularly what specialist radio DJs can do. Specialist radio plays a vital position in the beginning of all musicians' careers. Essentially, it is they who can make or break an act. An awards ceremony of this scale will cost the BBC millions of taxpayer pounds every year for very little return and with it taking place on the BBC means there will be strict rules in place regarding sponsorship. Rumour has it that the MOBO Awards, which currently airs on BBC Three, has special rules in place that allows them to have a headline sponsor throughout the show meaning the taxpayer yet again will be footing the bill to see musicians dressed to the nines to collect shiny awards. The BBC is an outdated, largely unfit for purpose corporation in dire need of a major shakeup, starting at the top.

Regardless of whether the BBC Music Awards goes ahead or not, there's a bigger problem that needs to be addressed. The future of BBC Three still remains unknown and largely unclear. Bosses seem adamant for it to go, but nothing can happen without approval from the BBC Trust who "exists to serve the public." Independent research suggests that the majority of the public would not like to see it go, so what would happen if the Trust decides that BBC Three should stay? What will be axed in its place? Some have suggested pushing BBC Radio to independent so it can truly compete amongst the radio world in a fair playing field and Noel Edmonds believes the entire BBC should be sold off to him. I'm not an expert but whatever the outcome, change needs to happen to ensure the BBC is brought into the 21st century - quickly.