When connecting properly, music is an escapist art. An opportunity to plug in and disappear into the sonics. We latch ourselves onto melodies and words, projecting our experiences onto our most beloved chords that mark a special kind of relationship between artist and fan. But through the accompanied videos, the full picture is presented and an artist’s genius presents a full sensory experience.

This year, we were snatched from our spot in front of our respective laptops and pulled into the screen. From there, we travelled to futuristic nightclubs, the hills of LA, a funeral proceeding in Mexico, sheep-occupied fields and an abandoned raft in the middle of the ocean. We defied time and space and made it back again.

These are our favourite music videos of the year:

Video by: Janelle Haye.


10. SZA feat Travis Scott – 'Love Galore'

Director: Nabil

In many ways, 2017 belonged to SZA. And rightfully so. The first lady of TDE kicked off her anticipated CTRL roll-out with these seductive visuals, which feature Travis Scott and take a surprising turn.

9. Kesha – 'Praying'

Director: Jonas Åkerlund

Kesha’s ‘Praying’ stunned, not just for being her first single in four years, but for the power behind her vulnerability. The popstar channelled the pain she endured following a lengthy public legal battle against Lukasz Gottwald a.k.a. Dr. Luke, who she accused of sexual assault, and physical and emotional abuse when they worked together.

“I have channeled my feelings of severe hopelessness and depression, I've overcome obstacles, and I have found strength in myself even when it felt out of reach. I've found what I had thought was an unobtainable place of peace” she said.

8. Alt-J – '3WW'

Director: Young Replicant

The cinematic and surreal black and white video for the trio’s lead single off this year’s Relaxer album focuses on love and loss in Mexico, once supernatural forces arrive amidst a funeral proceeding.

7. Kelela – 'LMK'

Director: Andrew Thomas Huang

Ahead of dropping one of the year’s best R&B albums, Kelela struts through a futuristic nightclub in the video for her lead single.

"Does casual have to be careless? Is wifey the only woman who deserves your respect, and why do you think I want more when I demand it? These are my questions,” she said of the video’s message.

6. Perfume Genius – 'Die 4 U'

Director: Floria Sigismondi

The overwhelming magnitude of Perfume Genius is on full display in his video for 'Die 4 You.' It's an astounding cut from Mike Hadreas' stunning fourth album, No Shape.

The video is a shape-shifting sensory experience, that Mike refers to as “a love song with a lot of breath-control fetish language, to communicate a willingness to really give yourself to someone completely.”

5. Young Thug – 'Wyclef Jean'

Director: Ryan Staake

For his video for 'Wyclef Jean,' Young Thug wanted to go to The Hills. He wanted lots of foreign cars. Kiddie cars. Bad bitches. Cheetos. Red bathing suits. Kids in cop uniforms. He spent $100,000 on the video shoot. And he never even showed up.

The irony here is that the complete mania of situations that occurred surrounding the shoot is precisely what made it one of the best rap videos ever. Young Thug's life is art.

4. Jay-Z – 'The Story of OJ'

Director: Mark Romanek and JAY-Z

Hov’s four-minute black-and-white politically-charged animation takes on the history of racism in cartoons from powerhouses like Fleischer Studios, Warner Bros. and Disney, while juxtaposing real insight on how the black community can turn success into legacy.

3. Björk – 'Notget'

Director: Warren Du Preez and Nick Thornton Jones

As a virtual reality innovator, Björk has released many VR visuals for her Vulnicura cuts like 'Blake Lake,’ 'Stonemilker' and ‘Notget’. The latter showcases the Icelandic megastar as a mutating and transforming creature that emerges – accompanied by vibrant colour – out of her cocoon.

2. Kendrick Lamar – 'HUMBLE'

Director: Dave Myers

Kendrick didn’t just drop a video, he created a moment that acted as the only marketing needed for this year’s standout album, DAMN and ushered in a new era of Kendrick. King. From a modern reenactment of The Last Supper to flaming heads, Kung Fu Kenny showed an aggressiveness for his rap contemporaries that fans hadn’t seen since his iconic ‘Control’ verse.

1. Sonder – 'Too Fast'

Director: Noah Lee

He washed up on shore with his heart in his hand. That's how Sonder start their incredible cinematic experience to accompany their gorgeous R&B single, 'Too Fast.' It’s the first video from Brent Faiyaz and his producer team Atu and Dpat. And it’s an emotional masterpiece hinting at the surreal nature of the circle of life.