According to app-measuring entity App Annie, Tidal has fallen way out of sight on Apple's iOS App Store, sinking below the adumbral depths of the 750 mark — who even scrolls down that far? Does this mean that it's officially failed?

Well, not necessarily. Everyone seems to know that Tidal exists – mainly thanks to Jay Z's celebrity-focused online marketing campaign – regardless of App Store charts. That's one thing.

Another thing, a more recent development, is a new feature that will allow independent artists to upload their own music to Tidal in a SoundCloud-meets-Spotify move, called "Discovery". Tidal executive Vania Schlogel outlined the feature:

"When it comes to the distribution of music, I want to get a point where there are no blockades for artists in order to be able to easily do that for themselves. It's built and we're slowly rolling this out so that more and more artists can get access. The end game being that we want everyone to be able to self-upload their own music and then track it very intuitively through this artist dashboard."

Schlogel also mentioned that artists would be paid 62.5% of the revenue made from their streams, regardless of whether their indie or major label (the industry is 55% for indie labels and 60% for majors).

These things, combined with previously announced "Rising", which aims to highlight smaller artists on Tidal (and which also rips off Pitchfork's title for their feature series on up-and-coming artists), arrives conveniently after some criticism that it's too elitist and major-label-assuaging. There's also "Tidal X", referring to the way Tidal offers perks for fans and diehard-listeners like private concerts and phonecalls arranged with artists.

With every week that passes, Tidal becomes a fragmentary service that's more utility belt or toolkit than a single thing – something that could perhaps work in its favour.

Falling off the App Chart, however, is evidence to contrary.

• Ned Raggett wrote a very nice feature about Tidal for us, go have a read.