Tim Cook has managed to get the art of numberwang down to a delicate and intricate level at this year's WWDC event. Reading out huge numbers is actually a very tough activity as many commentator and sports presenter have stumbled over simple numbers like '1-1' and '20,000 fans' so for Cook to blast out numbers with such confidence is incredible. Thank you to The Verge for this perfect video of Apple's shock and awe numbers campaign. Hide your kids. The numbers get high.