On their new single "Hafta,' Toledo, Ohio synthpop duo Bliss Nova, comprised of brothers Joel and Daniel Trzcinski are all about entrancing, through their pristine melodies and sharp percussion, over the course of six minutes. It only stands to reason that the accompanying music video would center itself around hypnosis. It starts literally clinical, with subjects sedated through pills and swinging pocket watches. That is, until the person in the center finds themselves in a decidedly more musical environment (and with a better outfit). All along, self-doubting hooks like "You don't have to love me like you do" and "How did i deserve attention from you, baby?" float around courtesy of Bliss Nova. They can say what they like, but we can love their vibes all the same.

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