Chairlift's latest music video arrived too late to be included in last week's Top 5 Videos of the Week feature, so we decided to honour it a whole week later by chatting to the team that made it possible: That Go (Noel Paul and Stefan Moore). The conversation involves dog farts. You've been warned.


How did the video for 'Ch-Ching' come about? Was it a collaborative process?
When we got the brief it actually described a much different video than what we ended up making. We wrote a treatment based on that brief which they liked, but then met up with Caroline & Patrick and agreed to basically start over from scratch. They had a lot of ideas about what the video should be, so it was super collaborative, we even drove around to scout locations together. It just evolved and morphed over the course of pre-production until we wrapped the shoot.

What was the most difficult aspect of shooting the video?
We had three locations spread out across the city to hit in one day. We started early in the morning in Willets Point, Queens, then made our way West into Manhattan stopping at the Wards Island Footbridge before ending up at 155th and Riverside Drive. It was hot and humid and traffic sucked. Everyone was packed into one Sprinter and one cube truck. Our bathroom situation was precarious. All that said it was fun and no one was ever really stressed out.

What's been your best and worst experience of the industry?
Best: Getting to work with great people and make new friends.
Worst: Falling in love with a concept and then not getting booked.

Why are music videos important, and what do you think makes the perfect music video?
On a crude level, music videos are obviously an important marketing tool for labels and artists. As a director if you're able to take that and make something which facilitates some sort of transformative experience for the viewer - that's great. Even if you succeed, though, you also have to realize that a lot of people (including us) often watch a music video for 10 seconds, then open up another tab and start watching a dog fart its brains out on Youtube.

Not sure about the perfect video, but we like videos that are self-aware and not trying too hard to be something that they aren't.

Favourite music video?
Stefan: Aphex Twin - 'Windowlicker'; Busta Rhymes - 'Gimme Some More'; France Gall - 'Les Sucettes'; Kanye West - 'Bound 2'.
Noel: Lately... Leonard Cohen - 'I Am a Hotel'; Peter Gabriel - 'Don't Give Up'; D'Angelo - 'Untitled (How Does it Feel)'; Nick Cave & the Bad Seeds - 'Into My Arms'.

Lastly, what do you have coming up that we should look out for?
There's something new coming out in a few weeks! Don't want to say more.



And Now For This Week


5. Drake - 'Hotline Bling'


Whilst the video mainly focusses on Drizzy's dancing abilities, fans of pastel colours, warm jumpers, minimalist stairs, and call centres will also find some joy here. All. Those. Memes.



4. Neon Indian - 'Slumlord' (dir. Tim Nackashi)


The best music videos will surprise you, and director Tim Nackashi managed that with the short film for 'Slumlord', which we've watched a million times this week.



3. Tove Lo - 'Moments' (dir. Tim Erem)


The line "but on good days I'm charming as fuck" needed a really good video, didn't it? Thankfully Tim Erem provided the goods with this destructive and brilliant video.



2. Justin Bieber - 'Sorry' (dir. Parris Goebel)


The Parris Goebel-directed video features the Ladies of ReQuest & The Royal Family Dance Crews from The Palace Dance Studio, NZ being badass beyone belief. It's joyous, and hell - it's a good song.



1. Susanne Sundfør - 'Accelerate' (dir. Stian Andersen)


The Stian Andersen-directed starts off like a fancy performance video, before exploding into a stark, beautiful and brutal vision, which is certainly 'NSFW'. A wonderful surprise.