Anyone who's worked in website development will appreciate the frustration felt knowing that there are STILL people out there using IE6 and IE7. They are the browser equivalent of black and white television, and a complete and utter nightmare to develop for. It's still standard practice to spend hours testing sites in substandard browsers to make sure they don't break, essentially pandering to a user base who don't care enough to download an update that's completely free.

UK tech designer, manufacturer and retailer Kogan have decided enough is enough. Any user attempting to use their site in IE7 will see a pop up informing them that any purchase they make will be subject to a 6.8% surcharge, the world's first IE7 Tax, to cover the cost of development.

"As Internet citizens, we all have a responsibility to make the Internet a better place. By taking these measures, we are doing our bit.

"This will help us increase our efficiency, help keep prices for all smart shoppers down, and hopefully help eradicate the world of the pain in the rear that is IE7!

So, what are you waiting for? Time to upgrade your browser!"

Let's hope more companies follow suit!