Universal have decided that it's time to not only launch an Indian subsidiary of EMI Records, but to neatly cut across film and non-film music in one fell swoop. This is thanks to a partnership with a top Bollywood director, Mohit Suri, who will be helping to launch EMI Records India. Working together, they will cooperatively discover and identify both new and already established talent for a multifaceted platform that hopes to encompass singers and musicians as much as DJs, producers, writers and composers.

Devraj Sanyal (managing director and CEO of Universal Music Group South Asia) gave a statement about the new partnership:

"We're immensely proud of our new partnership with Mohit Suri to bring EMI Records back to India. Mohit has been responsible for some of the biggest Bollywood hits of all time and A&R is right at the heart of Universal Music so this collaboration is the perfect platform for blending our complementary strengths and our shared love of music."

He added that India has to deal with a "huge gulf between film and non-film music," but now believes that EMI Records India will provide a solution "to bridge that divide and invest in artists across all areas of their careers, from mainstream Bollywood cinema through to Universal Music India's rapidly growing live, branded content, endorsements and merchandising businesses."

Mohit Suri is a director known for films like Kalyug (2005) and Arwapan (2007, also the first joint film production between Pakistan and India). "Music and independent artists have been the backbone of my career ever since I started 10 years back," he said. "This collaboration with Devraj and his team at Universal Music is the most organic synergy of like-minded people that allows me to continue exploring my love for music on a larger scale."

He added: "Culturally, Music has always played an integral role in our lives, particularly through the Indian Film Industry popularly known as Bollywood. Now, armed with expertise in both businesses - music and film, EMI Records India will soon carve out its own space in the world of music and entertainment."