Vevo is heading down the paid subscription route. The music video platform - a joint venture between Universal Music Group and Sony Music Entertainment - brings in approximately 17 billion views a month, but those kind of numbers aren't reflected in their advertising revenue.

"Today our business is all about ad-supported," CEO Erik Huggers said at a conference in California. "So we think that one of the important things - we hear this throughout the industry - is the move toward subscription. That’s something we’re interested in." He also discussed the possibility of making Vevo into a Netflix-style store with original content.

Vevo isn't the only music-focused service to go down the subscription route in recent years. SoundCloud has confirmed it will launch one, but hasn't offered any details, while YouTube launched its own subscription service in 2015.