London's Demand is a new subscription-based vinyl venture that will launch on January 1st, 2013. They'll be signing and releasing artists, issuing everything from one-offs to soundtracks, and more.

Demand is starting with a Singles Club, featuring artists such as Hot Chip, Niki & the Dove, Memory Tapes, Laetitia Sadier, Air France, and more. Demand says of the Singles Club: "Each single will have a track from a more established artist, along with one from a new act. The songs will be exclusive to the Singles Club and will include originals, one-off collaborations and covers." Subscribers will get ten exclusive tracks that are limited to 500 copies each. You can pre-order and see more information here.