Update: Listen to new track 'Trophy,' which aired on Beats 1.

Pop sensation, Charli XCX has gone and launched her own label. Vroom Vroom Recordings, which was announced today, will release a new 4-track EP, Vroom Vroom, through the imprint this Friday, with the title track produced by pop-producer SOPHIE. Stream the previews below.

Charli opened up about the new venture of email with The Fader. "Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness," she said. "The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music. RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential - they know what they want and both have great vision. That inspires me and it's why I want to work with them. I've always been fascinated by shy and introverted people—something that I am mostly not—and I feel both acts are in different ways. It captivates me and sucks me in, and I think their music will do the same for others. I've worked with SOPHIE on the new EP and what we create together speaks for itself. Sometimes we get aggressive, sometimes we get beautiful; he pushes me and I push him. I'm making beautiful party songs right now and this is just the start. The album goes to other places and I can't wait for people to hear it. I feel the most creative I have in a long time and I couldn't be more excited for the next chapter."

Vroom Vroom EP is out on February 26 via Vroom Vroom Recordings.