Etta Bond thrives in paradox. Combining the cultured badassery of hip hop titans like Missy Elliott or MIA with the technically immaculate croon of Amy Winehouse and the soulful urgency of Billie Holiday - while retaining that typically British self-awareness of class and culture intersectionality - she's difficult to decipher or pin down, and that's the way it should be. There's a lot going on; which makes her easy-going ingenuousness all the more likeable.

The 405 are delighted to premiere the video for her new song 'Addiction,' which she co-produced with Chris Loco. It's the first in a sequence in which she collaborates with different producers on individual tracks. I spoke to her about the purpose of this project.

How do you go about choosing the people you work and create music with?

I tend to work really closely with a small number of people. The vibes gotta be real. The past few releases I have worked on with Chris Loco. But more recently I've expanded my creative team and am currently back in the studio with Raf as well as some real nice stuff happening with Call Me The Kidd, SOS and Phairo.

Will some of these collaborations see you try pastures new, or take you out of your comfort zone?

There will always be a sense of progression. I embrace growth and change. I seek that in life and when I'm being creative. They go hand in hand. So, yes. But I'd like to think I'll always sound familiar to those who know me too. I look at it like being on the phone with a good friend, even if they call you off a new number, you know it's them when you hear their voice.

You worked with the portrait photographer Rosie Matheson on this video, and the visuals are great. What does the video tell us about 'Addiction' as a song?

Thank you. Rosie is one of my best friends so creating with her isn't just work, it's us being alive together. I want my visuals to feel as personal as my music. To me, sitting at home with my significant other as he cuts my hair is simple, but real. Intimate. And cutting my hair feels symbolic to me in so many ways. Starting fresh but also going back. Having my hair short makes me feel powerful and free. It was time to return to that. While watching the video, I feel like you're literally watching me regain my power and strength. I've been through some shit in the last couple of years, but I'm back stronger than ever. It hasn't stopped me, and I now know nothing can.

Dynamic and expressive visuals have always been an important aspect of your work; what merit do you see in imagery and photography collaborating with music?

When I hear music, I write by painting the pictures that are in my mind with words and melodies. Putting visuals to my music gives me a chance to let people actually see what's inside my head. To see what I see. All art forms can be used to capture moments to be kept and returned to for ever. Combining art forms is like looking at a moment from multiple angles and maybe you'll even see something you didn't know was there before.

You've been called the 'skinhead soul princess'. How much truth do you feel is in the media narrative of you as part streetwise badass, part thoughtful artist? It's always struck me as a really cool subversive idea.

I've been called stranger and worse things I guess. To be honest, I take little notice to what people call me. But I get where they're coming from. I try to be aware of my darkness and my light. I'm tough coz I've been through a lot, we all have. So although my exterior can tend to scream "don't fuck with me" (and you shouldn't), I'm not heartless. Quite the opposite. I'm tough because I love so hard. It takes more strength to love than it does to hate. I am a multidimensional human being and my aim is to discover, explore and express each of those dimensions even if it terrifies me. Especially if it terrifies me.

You touch on a lot of issues; fighting bullshit definitions of femininity on 'Kiss My Girlfriend' and promoting self-empowerment on 'Addiction', as well poignant social commentary throughout your music. How do you feel the diversity of creatives - musically and visually - you're working with here will help explore these themes further?

I suppose every relationship you have is different depending on the person it's with. It's like mixing elements. No two mixtures will come out the same. Besides from the fact it means I'm making more music, working with more people means more sides of me are going to surface and I can't wait to share that.