President Obama hasn't shied away from detailing his admiration for Kendrick Lamar. To Pimp A Butterfly cut 'How Much a Dollar Cost' was announced as POTUS' favourite song of last year, but it wasn't just Kendrick's quality music that earned him a visit to the White House. In a mentoring PSA in support of the National Mentoring Partnership titled Pay It Forward, (which was directed by Dave Meyers and the Little Homies,) Kendrick unveils photos from his recent sit-down with the President, along with some important words about how mentoring has influenced his life and career.

"As a kid, having a mentor was vital to me. Always being there when it counted allowed me to make some of the most important decisions while growing up. So it's only right that I mentor a younger person with the same wisdom that was given to me. If it helps the next kid become a better person in life, I will forever be aware of my influence and pay it forward. I look around today and realize that most of my success is owed to the mentors that were in my life," Kendrick said.

"I sat down with President Barack Obama and shared the same views - topics concerning the inner-cities, the problem, the solutions and furthermore, embracing the youth - both being aware that mentoring saves lives."