Sweden born, West Africa based musician Seinabo Sey has some strong hype behind her in her native country and with her new single 'Hard Time', it's not difficult to see why. Her incredible vocals, unique sense of style, gorgeous songwriting, and unique lyrics allow her to stand out from the ever-growing field of pop musicians. We've got the premiere of her simple and lovely new lyric video for that single, which you can watch above.

She's currently recording with Magnus Lidehall (Mapei) for her debut album which is due out later this year and largely reflects her time living between two different cultures. "I've had to live between two different cultures where you don't really feel you belong anywhere and you have to understand people first to make them understand you."