It's Fashion Week season, so we at The 405 are scouring the runways for the hottest trends. Obviously. And there is, it seems, a new fashion craze sweeping the world. (Yes, it involves high-waisted jeans, but that's not the whole story.) It's called Normcore. Etymology: normal + hardcore. In other words, hardcore normal. Yes, the genius fashion Powers That Be have bestowed upon us the latest and greatest way to steal our money: look average as shit. Just one plain person in a huge, flavorless mass. Fiona Duncan of New York Magazine dubbed the aesthetic "self-aware, stylized blandness" after noticing that many artsy, hipster kids in NYC were seemingly indistinguishable from middle American tourists.

The singularity is here, and it's in really unflattering pants.

Think Jerry Seinfeld in his black turtlenecks and stone washed jeans. Think Blood Orange's Dev Hynes, who seems to be the musical poster child for the, erm, movement, having been mentioned in both NY Mag and Gawker as touting the style. Think 1989. But always, always think, "so the idea is to look like you don't give a f***, and you actually don't, except for about not standing out, because blending into the thing that the cool kids are doing is the new standing out...right?" Right...

Anyway, musicians are often known to not just adhere to, but set trends. Us lowly masses look to our favorite artists to show us how to act and dress. And Dev Hynes isn't the only pioneer of normcore. Below is a 405 Fashion Week Lookbook of your favorite musicians rocking their most stylin' (or anti-stylin'?) normcore duds.


Dev Hynes:

  • Rating: 7 Larry Davids out of 10


Odd Future (all of them):

  • Rating: 6.5 Larry Davids out of 10


James Blake:

  • Rating: 8 Larry Davids out of 10


Amber Coffman (Dirty Projectors):

  • Rating: 7.5 Larry Davids out of 10


Arthur Ashin (Autre Ne Veut):

  • Rating: 9 Larry Davids out of 10


I guess I don't really get it. People have been dressing like this for some time now, right? Now it just has a name other than 'hipster' (and thank God for that, really). But here's the thing about labels in this age; once a trend has been identified (and as such, immediately commercialized), you could argue that it's already over.

Subcultural trends are so fleeting now, and the tightrope walk of standing out vs. blending in is trickier than ever. But normcore isn't even a new subcultural trend. Wearing neutral tones and bland, maybe even loose pants may have gone out of style for a while, but there are plenty of people who still wear them. Normcore is that moment the homecoming queen who, for once, notices the coolness of the glasses on the theater nerd. It's something that's always been there, but was once derided as lame or boring. And maybe that's the beauty of it.