I genuinely dislike awards season. It seems to cause nothing but stress and anxiety, with only a very few glimpses of light. Thinking back over the past six months it's easy to recall memorable performances and occurrences, but harder to remember who was nominated and who won. Pop culture has not made the award shows redundant but instead it seems as though attention is deflected away from the winners. The only things I can remember from any of the MTV awards last year are Miley's antics - I have absolutely no idea who won anything, and frankly I don't even care. Perhaps that just exposes my lethargy when it comes to these awards, or maybe it's a reflection of our pop cultural climate.

However, the recent Grammy awards raised more than a couple eyebrows based on its results. Not only did Macklemore (and Ryan Lewis) win 4 Grammys - he also took home the prize for Best Rap Album over hip-hop giants such as Jay-Z, Kanye West and Drake, but more importantly overtaking Kendrick Lamar's highly praised Good Kid, M.A.A.D City. Luckily I wasn't the only one who choked on my morning coffee when reading the news - his success at the Grammys stirred a lot of debate, and Macklemore himself even sent a text to Kendrick Lamar saying he 'got robbed'. Although it does seem nice and genuine, I would question the sincerity of any message needing public exposure on Instagram. An even more cynical suggestion is that this action was his way of announcing that he knows where he (and his 'whiteness') belong in the hip-hop ecosystem.

Not only did Macklemore take home loads of shiny trophies, but he also performed 'Same Love' with Mary Lambert, during which Madonna made a cameo appearance and Queen Latifah officiated 33 marriages. I'm not sure exactly how to interpret this pop cultural dry hump myself (it was like staring straight into the sun). Fortunately the internet has provided an abundance of responses.

On the one hand we have critique that his agenda isn't at all a queer liberation, and furthermore that hip-hop manages its own queer agenda without Macklemore. There have also been a lot of daggers thrown at his position as a white straight man allegedly cashing in on other people's oppression - it's even been mentioned that he cheapens the LGBT struggle. It seems that columnists and bloggers have been feeding off this event like hungry and cynical hyenas, eager to expose to varying degrees how phoney Macklemore really is.

It has taken me quite some time to digest all this, but my main problem is that everyone is hating Macklemore so viciously. When 'Trift Shop' was released I was curious, and thought it was an interesting addition on the charts. However, the subsequent album The Heist was in my opinion underwhelming to say the least. There are a few good tracks but as a whole it isn't great. Furthermore, as a dedicated hip-hop consumer I don't value Macklemore highly when compared with other rappers. Even when talking about hip-hop and the LGBT community I believe the queer hip-hop scene has a more interesting rhetoric than Macklemore - Angel Haze and Mykki Blanco can easily outshine him in that context. However, a problem I do have with 'Same Love' are the lyrics relating to hip-hop and homophobia. By saying "If I was gay, I would think hip-hop hates me" on a song with such a mainstream appeal, he's painting a picture that hip-hop is inherently homophobic to those who are not that immersed in the genre.

However, despite me not being a fan I don't understand where all this hate is coming from. True, he might not be the best person to advocate gay rights, but that doesn't mean he's inherently evil. He seems like a nice guy, who means well, and he's not hurting anybody. With the risk of sounding like a primary school teacher - there should be room for everybody to play, and if he does want to rap about gay rights that's not really a bad thing. I think expecting it to be an emancipating anthem is assigning unrealistic expectations to one track - no one would ever be able to pull that off immaculately.

I also sense he's being slightly bullied for his ethnicity. It is correct that whiteness and hip-hop is problematic but I don't think hating on someone's whiteness is the answer. As has been argued elsewhere don't hate Macklemore because he's white, hate him because his music is terrible. But seriously, I don't have the energy to hate everyone who does bad music - it's much easier to just ignore them (and I do realise the hypocrisy in my attempt to ignore him as I'm writing this).

This leads me on to the next point, do we really even care that Macklemore won all these statuettes? Are the Grammys even relevant to hip-hop? It's been suggested that the Grammys simply doesn't understand hip-hop, and that its evaluation process is inherently flawed. As the genre undoubtedly takes up a large part of the music industry it would be impossible for the Grammys to ignore it. But what we also need to remember is that the Grammys tends to be a measure of market success (which arguably doesn't necessarily equate to talent). Selling records isn't the same as making good hip-hop and Macklmeore's sickly sweet 'hip-pop' fits straight into the mould of easily digestible rap lyrics.

The juxtaposition of The Heist and Good Kid, M.A.A.D City exposed to an almost surrealistic level that hop-hop and the Grammys aren't relevant to each other. You'd think anyone evaluating Best Rap Album would be able to see how grossly different these albums are - and why the former simply doesn't cut it. But instead of hating Macklemore and hating the Grammys - I find it easier to simple not acknowledge either. What does the Grammys know about hip-hop anyway? If it did, surely it would acknowledge mixtapes and EPs, which are often a more efficient way of exposing new talent within the genre.

Returning to my anxiety about the awards season, the stress of it all must come from the fact the most prestigious awards these days are terribly outdated. As we don't consume music in the same way we used to it's becoming increasingly difficult for these establishments to maintain an appearance that they actually know what they're doing. No wonder we all focus on the overly produced stage performances, as that seems to be all they have to offer these days. However, there are some interesting changes on the horizon that accommodates the various ways we consume music. For instance, last year we had the first ever YouTube Music Awards - basing its results on YouTube popularity.

What was exposed from the recent Grammy awards wasn't Macklemore's heterosexuality or whiteness, or even the fact that his music is easily palatable 'hip-pop'. We already knew that. However, what it did highlight was the fact the Grammys are finding it hard to keep up with hip-hop in general, and before you know it Blue Ivy's sippy cup might just become a relic of the past.