While the world of ad revenue and replay often leans towards more meagre earnings for musical artists, the bulk of funding for musical endeavours is still comfortably on the side of live performances. Knowing this, YouTube and its partnership with Google to create the data-friendly Music Insights, is another way to help artists find the best tour spots and increase their own personal revenue.

Revealed yesterday, Music Insights - part of YouTube's music for artists site - tracks viewer data down to the location, allowing artists to track which world locations have the highest number of fans (who at least watch videos). As well, the Content ID feature allows artists to track which individual songs are the most popular, and which ones were uploaded by fans.

Speaking with TechCrunch, YouTube's group product manager on Music Insights David King notes, "We have a huge audience across the world for music and we want to help artists understand how their music is being consumed across that audience."

Music Insights, as TechCrunch writer Josh Constine further explains, creates a multi-faceted tool that not only illuminates the key statistics mentioned above, but can allow for other future organizational strategies. He explains three key tenants:

"Top Cities - Shows artists where to plan concerts. They might discover foreign countries where they have a surprisingly large following, or that they have more fans in a smaller city like Oakland than its bigger neighbor San Francisco. It could also help them to convince radio stations in those cities to play them."

"Top Songs - Tells artists what songs they should pitch to radio as singles, send to prospective record labels, try to license to TV shows or commercials, re-record for their next album, or otherwise promote."

"Aggregated View Counts - Gives artists a number they can cite to show their popularity. YouTube already shows a total view count for an account's own videos. But this number includes fan-uploaded videos that use the musician's songs as soundtracks. This way, an artist could tell a record label or radio station that 'Not only do we have 10 million views of our videos, we also have 10 million more views of videos posted of our music by fans, showing how much grassroots support we have.'"

The service follows YouTube's other recent moves to help create incentive for artists, including interactive promotional cards and Fan Funding, which sends direct funding to the artist with very limited monetary interference.