Nothing worse than being at well attended event or festival and your mobile internet is jamming, be it your phone or your laptop’s dongle, and you're unable to update your social networking or your blog with your thoughts on something terribly important and equally amazing. Well, never fear, US advertising agency, BHH may well have a (somewhat controversial) solution for SXSW festival goers.

The agency have turned local homeless people into walking 4G hotspots, while many of you will scoff at how in humane this concept may sound BHH are comparing the service to ‘The Big Issue', claiming "as digital media proliferates, these newspapers face increased pressure. Our hope is to create a modern version of this successful model, offering homeless individuals an opportunity to sell a digital service instead of a material commodity. SXSW Interactive attendees can pay what they like to access 4G networks carried by our homeless collaborators. This service is intended to deliver on the demand for better transit connectivity during the conference."

The company have provided homeless people with t-shirts saying 'I am a 4G Hotspot' and festival goers can approach anyone in one of these tee’s and pay what they like for access to the hotspot. You can pay in cash or via paypal by following a link to the website where the Homeless Hotspots have been set up.

While this is controversial, we reckon they’ve missed a trick, not only do peoples devices need signal they also need power, next year perhaps organisers can supply obese people keen to shed a few pounds with exercise bikes hooked up to chargers so punters can go along and pay for some extra battery juice… why not give us your ingenious ideas to exploit the less fortunate in the name of publicity in the comment box below.