In a world where Spotify is denounced, disparaged, and debunked almost on a daily basis, Jonathan Dickins – who is the manager for superstar Adele – thinks otherwise. He actually thinks it's the future. And let's face it, with SoundCloud, YouTube, Spotify, and a number of other streaming outlets growing faster than others that offer ownership of music (*cough*iTunes*cough*), it certainly seems that the future is one of intangible, fleeting, temporary streams. Even BBC Playlister promotes streaming in the very way that it limits you to streaming only.

Although saying that Spotify was a "grand experiment," (a bit patronising) Taylor Swift still felt the need to pull her entire back catalogue from the streaming service. Dickinson responded to this at the Web Summit in Dublin last week.

"Spotify have always been pictured as the bad guys in this, but the biggest music streamer out there is YouTube, without a doubt," he explained, going on to say that almost anything can be found on YouTube – even if it gets eradicated from Spotify. He asserted: "On the one hand, labels are trumpeting YouTube as a marketing tool: 10 million views on YouTube and it's a marketing stroke of genius. But on the other hand they're looking at 10 million streams on Spotify and saying that's x amount of lost sales." It does seem a little bit crazy.

His idea is to offer an exclusive to the premium tier of Spotify users, paying $/£/€9.99 per month. "My feeling would be to get around the situation with someone like Taylor Swift – but Spotify won’t do it – is a window between making something available on the premium service, earlier than it’s made available on the free service," he explained. Makes sense. Like a premiere. We see them all the time, on here, on other music sites, why not in the streaming world?

I'll leave you with this: "Streaming will be ubiquitous in five years," he claimed. "We are going now into a streaming model. Whether you want to be in it or not, within five years it will be everywhere. That something does not become about buying any more. It becomes about consumption and it becomes about access... and that hasn’t been done before." (Read more on The Guardian)

What do you think? Is streaming really the future? Or is there a better way that nobody's thought up yet?

Also: Even Apple is weighing in on the streaming game.