Anonymity in music is a tricky thing. Some artists begin releasing music anonymously only to slowly reveal themselves with increased popularity, like MS MR. Other artists, such as Slow Magic, continue to remain anonymous, using masks during live performances and taking other measures to ensure that their personal details remain under wrap. Mystery can be alluring to fans--take the case of Jai Paul--but sometimes it wears off. The key to keeping people interested in the music without knowing who's behind it is simple: to play damn good music.

I was recently turned onto a young European hip-hop trio called The Trp (pronounced "The Trip"), who is beginning to make waves with the release of their debut LP YAHUDA, which premiered on Billboard in June. After one listen, I'm intrigued by their striking, seductive sound. While the group is happy to give an email interview, they would prefer not to speak on the phone to protect their identities.

It may seem a bit extreme, but after speaking with them I realize that there's a lot more to their anonymous philosophy than simply wanting to lead private lives. In their eyes, "less is more." Take Frank Ocean, a secretive artist who the group cites as an inspiration. "There's only like, four video interviews of him online," they said. "We love that about him; it gives this depth to his persona."

The decision to remain anonymous also plays into the name of the group. Although the project is pronounced "The Trip," there is no "I" to symbolize the absence of ego. "It's about oneness with the world," they explain. "'Me' is really an illusion if you think about it. We all come from a point smaller than the head of a pin. We're all contained within that now expanded point, as a rearrangement of energy and atoms. Everything we see is just an expression of the universe. So when you look at a beautiful sunset, it's really the universe observing itself. Or listening to a song is really the universe listening to itself."

If you think that's trippy--pun definitely intended--just wait until we get to the music. While the group is influenced by the freedom and improvisation of jazz, their work also touches on other genres like R&B and garage and even includes electronic and rock elements. The Trp is self-described as "bringing you sound waves transcending this dimension" and it does. The fusion of multiple genres on YAHUDA is exotic, its origins tough to pinpoint.

It's hard to imagine exactly where The Trp draws inspiration for its global sound, but its roots are in Paris. "We really love Paris," they said. "It's got a unique charm that's hard to find elsewhere." But the album inevitably draws from New York City with the participation of vocalist and producer Michael Tousana. After a chance encounter with the musician, they decided to create a collaborative concept LP together, with Tousana's part being recorded in NYC.

The idea surrounding the concept album is to fuse music with visual art, and the group has some interesting surprises in the works. "Everyone must close their eyes and get naked," they laughed. "Jokes aside, we've got some awesome stuff planned for our future live performances. We're not going to take the traditional route with our live shows and gigging. We can't talk much about it yet, but people will only be able to see us live in unique interactive concept shows that will happen only a few times a year."

If their music is any indication, then The Trp's live shows will be a unique and creative experience. Without drawing attention to themselves, fans have more freedom to focus on their music and ultimately, their message. Our generation can relate to the familiar experiences reflected on in YAHUDA, and The Trp hopes that it will inspire people "to positively create and express without judgment or constraint."