Label: Sub Pop Release date: (16/08/10) Link: Myspace 'The Truth Sets In' is the second single to be lifted from Avi Buffalo's debut record. Fading in with just an acoustic guitar, the intro then sees three separate guitar riffs before Avi's high pitched vocal and an explosion of reverb heavy guitars and hand-claps begin to reveal this song for the quintessential sun drenched, California pop tune that it is. Not entirely surprising when considering that Avi – or Avigdor Zahner-Isenberg, as his Mum probably calls him when he's in trouble – and all of his band-mates (Arin Fazio and Sheridan Riley on bass and drums, and Rebecca Coleman on keyboards and backing vocals) hail from the sunny coastal town of Long Beach, California. Lyrically though, it is more California nightmare than California dreaming, opening with the line 'What's another time to say / Witches speak in my head all day / Witchcraft seems to unload and say / That you don't love me any more.' Despite the sadness in the lyrics however, you cannot help but be uplifted by this track, such is the infectious, incessant summer vibe it emits from the very instant that the vocals kick in – irony never sounded so good. Of course, if you have already heard the album then you will know all of this already, but if you have yet to become acquainted with Avi Buffalo, then this is the perfect track to whet your appetite. Photobucket