After a series of sporadic events across East London over the past couple of years, including packed out shows at Powerlunches and The Victoria, established record and tape label Critical Heights (Keel Her, Diva, Fawn Spots), has just launched 'Critical Nights' - the first of many all-dayer events at Dalston's Shacklewell Arms. The aim: to showcase the best in upcoming talent from across the UK and beyond, the game: 8 bands crammed onto one fun, free all day party line-up. What better way to spend your Sunday's than to be surrounded by great music, food and beer. We headed down to the launch party to check out what it was all about.

From the ashes of Bournemouth band Bos Angeles comes Richard Board's new project Husband Material, opening the event with ear-worming, synth-led instrumentals and dreamy vocal hooks with a foot firmly rooted in '70s/'80s disco - an encapsulating live band who are sure to go far.

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They're shortly followed by Home Clouds, a London based 4-piece who you might know from their track on the fantastic Beech Coma label. A tight-as-hell band who obviously know their stuff, their dreamy melodies and glistening guitar parts are reminiscent of DIIV. At one point lead singer Jimmie actually climbs into the crowd - a pretty intense set for 4pm.

With the event in full swing, it's time to welcome Brighton based O. Chapman to the stage - sadly their final show with guitarist Soph Nathan (who you may be familiar with from her current projects Our Girl and The Moon) - who blitz through psychedelic, reverb drenched rock laced with front man Oliver's woozy Kurt Vile-esque croon. Their new single 'Best Friend' comes out in April.

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Bournemouth twins Mike and Rich Dent, aka Yoofs, have been off the radar for some time following stints as support for Real Estate and Mac Demarco and a debut album out last year... but now they're back (with added drummer Keiron James) and playing their brand of psych-tinged, jangly slacker-garage-rock stronger than ever. With a bunch of tracks from a new EP under their belt, plus a couple of throwback tracks for good measure, their set confirms them as one of 2015's brightest new prospects.

It's post-7pm and Loaded's set brings a heavier tone to the night with a reverb-swathed psychedelic sound heavily influenced by The Velvet Underground and Spacemen 3 and cool spiralling projections spanning the back wall. They're a vision and a force as a live band; droning percussion juxtaposed with dreamy vocals, their walls of sound paralleled with minimal pop structures.

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After releasing their excellent Fifths EP on Art Is Hard records last year, ironically named The Death Of Pop just go from strength to strength with their jangle-gaze hybrid. Adorned with daffodils in their hair (by overexcited fans), their pop-song structures blend seamlessly with lofty vocals and intricate duelling guitars all shrouded by an absorbing shoegaze-y fuzz. From the heavy, psychedelic pulse of 'Sally' taken from their early 'Tombola' cassette release, to the infectious 'ooooh'-ing refrain of 'Whenever' and the blissful intertwining guitar sounds on new track 'Gardens', it's hard to imagine a live band as fully in sync with each other as this Bournemouth quartet.

London up-and-comers Fake Laugh have been gaining quite a following since the release of their Freely EP and play a set studded with nostalgic, '60s-sounding guitar pop gems to a boisterous crowd. Recent single 'Kinda Girl' put out by Fierce Panda a couple of weeks back was a set highlight; a woozy, romantic number which prompted much swaying / ballroom dancing. As was 'Ice' - a heavier, guitar-fuelled garage-rock number with frontman Kamran Khan's on-pitch vocals a real head turner.

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Headliner Grimm Grimm - the space-folk project of Koichi Yamanoha - was the perfect close to the evening. Sat on a chair centre stage with just an electo-acoustic, Yamanoha produced fluttering, warped sounds from various combinations of pedals and laptop-produced backing tracks.

All in all a thoroughly enjoyable day which is sure to become a staple monthly event in any new music fanatic's calendar, a launch party that'll only see the label go from strength to strength and a kind of good-sport attitude event where the camaraderie between bands made it all feel as though everyone in that back room at The Shacklewell were already lifelong friends. Keep an eye on their April event with Critical Heights signees Keel Her heading up a bill with Bruising, King Of Cats, Thalassocracy, Sulky Boy, The Jesuits, Goddam Nobody and JUNK.

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