London's backwaters are hardly the setting for trendy, oh-so-hip, up and coming bands. A mere 30-minute train journey from our cultured capital, Bedford Esquires likes to buck this trend, a hotspot for some of the countries hottest new bands within a shabby home counties doldrum market town (Royal Blood and Wolf Alice have both graced its stage with their presence in recent years).

Brighton band, Fickle Friends are in the middle of a mammoth 28-date tour, circumventing UK toilet venues and antediluvian towns like Bedford in the plenty. "We're going everywhere, seeing everybody" guitarist Chris tells me. Having not really strayed too far from the safe confines of hometown Brighton and hipsters paradise Camden, the tour offers Fickle Friends the opportunity to test their music out on fresh ears.

Galloping through a brisk 45-minute set, their propulsive electro-indie pop is infectious. Their setup is simple, yet eye-catching with a myriad of old school synths and a gaudy, new-wave neon pink sign backdrop just to remind everyone in attendance that for one night only they were back in the only period that really matters for Fickle Friends - the '80s.

It's a sound Fickle Friends cling on to, following in the footsteps of fellow '80s revivalists Haim and The 1975. On record, 'Swim' is lush and lilting like an ecstatic summer drive through the countryside. However, live the song turns into a different beast completely with a powerhouse engine to rival the finest Ferrari. Unfortunately, other songs fail to rise above the traffic with both 'Play' and 'For You' drifting into derivative indie dance floor filler territory.

Their most recent single, 'Say No More', gets a run out, revealing fragments of a band fulfilling all their hyped promise. It's a level of pop sophistication above their more embryonic back catalogue with melancholic lyrics "covered inside, you miss your soul", balanced by glitchy beats, building rhythms and lead singer Natti's effortless falsetto croon owing greatly to Madonnas '80s par de resistance 'Into The Groove'. Natti follows Madonna's '80s mantra to a tee, pushing through the songs like her life depends on it with a raw, feverish energy that immerses the audience within the band's new wave disco vision.

They're a band with gravitas, enough to make major label Polydor sign them up when giving the opportunity. However, having been doing the rounds on the hype machine for nearly two years now, it still remains to be seen whether they can become a band with enough uniqueness to rival the other pop chart revivalists. They're likeable, but do they have enough intrigue? The songs aren't consistent enough just yet, but they are still a band in development and instead of making full bodied assertions we should allow them to grow and develop. Given time, they'll sell records in the bucket loads and they still have enough untapped potential for them to become the superstars of our modern day '80s revolution.