Howler have the backing of Rough Trade, the support of the NME and have been selected as tour partner by the NME appointed saviours of the guitar, The Vaccines; so whatever I think of their debut EP, This One’s Different, it's going to have absolutely no effect on their trajectory. As if to seal the deal they’ve hit on a zeitgeist winning formula by taking the sound of tour partners The Vaccines and their US cousins The Drums and moulding them into a Stroke lite brew that has success written all over it.

Yes Howler are yet another lo-fi band peddling indie guitars with a slightly surfy twang. You could be forgiven for thinking “so what bands like that are ten a penny in 2011 and there’ll be another one along in a week or two”. Not like Howler there won’t. Despite appearances to the contrary, the Minneapolis four-piece are not just another identikit sons of the Strokes indie crew straight off the conveyor belt. They have a secret weapon, the annoyingly precocious singer and lyricist Jordan Gatesmith who might just have passed his first test in the audition for the post of best songwriter of his generation. Hyperbole maybe, but take a listen and tell me I’m wrong.

This One’s Different, is just under 15 minutes of Jordan venting his spleen at, what one can only assume to be, an ex girlfriend, culminating in the withering put down on opening track ‘I Told You Once’ “I wish there was something I could do ‘cause I hate myself more than I hate you”. I can guarantee there won’t be a better line written this year. Jordan’s spleen venting reaches it’s peak on 'You Like White Women, I Like Cigarettes' which ends with Jordan howling like a jilted banshee about a break up.

On paper Howler sound like countless other bands that have come and gone in the blink of an eye leaving a vague memory of skinny jeans and unfeasibly sharp cheekbones. But in the studio they’re a different proposition. On the basis of their debut EP, Howler are built to last.