Toronto-based Abel Tesfaye started creating tracks under The Weeknd (well co-creating with Jeremy Rose initially) in 2010 - hey we all remember that week when his House of Balloons free mixtape ripped through the Internet right?
Two more free albums followed featuring more of the same real seedy shit, sort of fame/sex obsessed and getting high bravado; the whole twisted R&B package reeked of drugs and general opprobrious behaviour. These days he's kind of a superstar embarking on his first world tour, selling out Electric Ballroom four nights running - or as he call it an "intimate show" acting as a precursor to future arena dates. Lyrics such as "Bring your body baby, I could bring you fame" are no longer the character-driven stories that they once were, this outer-stratosphere life is in the palm of his hands. Image becoming a reality? Who knows when the line has always been blurred anyway.
We caught the first of the four nights at Electric Ballroom in Camden with the wild audience taking the lyrics of almost-EDM-tinged 'High For This' quite literally judging by the smell, aka the smell of Otto's jacket. And it really was wild, the kind of teenage screaming normally reserved for viral goat videos. Check out our photos of the night below.