Let’s face it: it’s hard to escape from R&B these days. Over the past year or so artists like The Weeknd, Drake and Frank Ocean have been churning out delicate and velvety tracks with luxuriously sexy beats; provoking a whole wave of independent beatmakers and artists to follow suit with their own take on the brand.

Enter o F F Love, who on the surface is just another dude trying to break into our newly established ‘post-R&B’ world. His Facebook page lists his influences as Akon, Panda Bear and the Backstreet Boys; his profile picture an obscured image of himself hiding behind a scarf covered in yin-yang symbols and surrounded by flowers. If the name wasn’t enough of a giveaway, this guy is the definition of hipster; a PR marketing campaign’s wet dream. But has the effort that he’s put into establishing himself online, channelled itself into creating a (good) record?

From the offset, this is a rainy day sit-in-your-bedroom-and-sulk record for sure. The opener on Probably Love, ‘always fall’, makes it clear we’re in for a very slow and sorrowful affair. Imagine Perfume Genius ditching his hazy, romanticised lo-fi aesthetics for deep-yet-cottony bass that acts as the foundations for huge church-like echoes and haunting, grief-stricken vocals in vein of the genre’s pioneer Abel Tesfaye, and you’re on the right track.

This may sound all well and good, but o F F Love never really finds his feet during the half-hour long record. There’s some serious potential though: ‘close to u, I’m not’ is a stellar piece of piano-pop painted with a heavily despondent melody that’ll definitely be circling your head after a few listens, and the achingly sombre ‘BE AROUND U’ provides a great chance to self-indulge in your own miserable façade in time to a sparse, hollow beat.

Outside of these tracks though, it’s all very hit and miss. There’s an attempt to make things a bit more danceable with ‘beating for u’, but despite its jacked-up tempo and more positive vibe there’s just nothing there that immediately keeps you coming back for more, and this is a problem that plagues the record from the second you finish it. The difference between o F F Love and the likes of those he aspires to be is that his minimalistic approach is burdened by the sheer irony that his tracks are composed of all these tiny little sounds, and yet they end up sounding bigger than they should. It’s atmospheric for sure, and definitely a record for certain gloomy moods, but it just doesn’t ever become more than that. Give it a spin if you’re feeling a bit weird at night.