It's easy to be dismissive about an artist being praised as "a best kept secret" or even being positioned as the next potential breakout. But in the case of San Francisco artist Rose Droll, the hype building around her is credible. After recording and releasing music mostly under the radar for a few of years now, her proper debut Your Dog is likely going to give her the kind of visibility she rightfully deserves.

Where most artists offer often reliable if not occasionally familiar takes on whatever style they're working with, Droll thrives on challenging conventions and deconstructing and piecing together multiple styles at once then molding them into something at once familiar and also surprisingly distinct. Take her previous recordings which consisted of mostly raw neo-folk songs. Rather than holding to any kind of tradtional standards, she instead used folk music's framework to create something a little more off-kilter and unique.

On Your Dog, a set of self-recorded and self-produced songs on which she played every instrument from guitar and piano to drums, bass, cello, and glockenspiel, Droll turns her attention to pop music with that same philosophy, pushing against its otherwise stuffy borders and cramming as many ideas and sounds as she can inside of them.

Blending church traditionals and nursery rhymes, lead single 'Hush' pairs shuffling jazz-influenced beats and melodic pianos with her whispered rap-infused vocals and double-tracked singing. A song about the downsides of turning to substance abuse as a means of aiding creativity, the hyper-literate 'Boy Bruise' effortlessly fuses a strummed acoustic with glitchy samples and manipulated vocal loops over bursts of whizzing bass nudged by a blissfully stoned beat.

With its pitch-shifted samples, driving organs and trickling pianos, 'Fat Duck' merges contemporary R&B with triphop and elements of jazz to hypnotic and jaw-dropping results.

These singles offer a glimpse into an album that's often bursting in all different directions but held together with meticulous arrangements that allow enough room for everything to stretch out. Equally meticulous is the storytelling itself which deals with Droll's separation from Christianity as well as the despair that comes from romantic connections fizzling out.

Difficult to pin down and to put your finger on, Your Dog is a challenging and thrilling listen that boasts a refreshingly original sound and offers the kind of boundary pushing pop music we could use more of.