'What a day, let's celebrate it; I wanna feel elated!' runs the chorus (?) of the second track on the head-spinning mindfuck that is the debut album from Austin experimental pop mavericks Zorch - a track which bears the rather morbid title of 'We All Die Young'. Well, if that's the case, Zach Traeger and Shmu are going to go out with a bang.

Their self-titled opening statement is an album that drips with charming naivety, and has the feel of something that's been created by two people who are making music just because they can. It's also impossible to pin down. To hell with your genre constraints; if Zorch conformed to any one genre, it'd need a lot of hyphens. I saw 'glitch-pop-psych-punk-jazz' thrown around in relation to the album recently, and I haven't been able to better it, so let's go with that. Whatever you want to call it, their sound is packed full to the brim with musical inventiveness.

It sometimes sounds akin Feels-era Animal Collective on uppers; sister songs 'It's Kind of a Deal Where...' and 'This is the Way It Goes' sound simultaneously loose and completely focused, the pair's free-spiritedness coming to light as Shmu pummels the living daylights out of his drum kit, and Traeger whoops and hollers his way through moments of tribal intensity which are juxtaposed with blasts of pure pop.

No matter what they might do to dress things up, Zorch's debut is fundamentally a pop album, albeit a pop album that references the likes of Hella, Don Caballero and Jaga Jazzist. The quietly shifting rhythms of 7-minute instrumental 'Mutwa' initially create the impression that the duo are going to slow down for once, but it ends up just as frantic as many other moments on the album.

'Inopportune Sailing' is what Dan Deacon trying to outdo himself and write a hyperactive pop song - at the same time - would sound like; 'Zut Alors' brings to mind Battles-esque math-rock being diagnosed with ADHD. That's the thing about this album you either embrace it or it wears you out; there's no real middle ground. Respite doesn't arrive until we get to the album's centrepiece, 'Cosmic Gloss', a jaw-dropping, 10-minute spectacle that finds the duo dipping into synthy R&B, its all-but-unintelligible, cut-up vocals acting as a bed for some of the most ambitious instrumentation on the album.

Truth be told, its 10 minutes sound more like 5; it's rooted in mid-tempo, referring to jog whilst the other 8 tracks on the album sprint, but it flies by anyway, leaving the jubilant acid trip of 'Oceans Dawn' to wrap things up. Zorch sound like they're still concerned with making music as fun as it can be, and their debut is an absolute joy to listen to, no matter what you call it.