Los Angeles is the land of many things and great contrasts: sunny weather vs. overcast skies; religious vs. secular; red carpet glamour vs. everyday grunge.
Despite those contrasts, something is brimming in the L.A. concrete, and it's the rise of street fashion. Whether you're in Abbot Kinney or Hollywood Boulevard, there is no one else in the game who can do it better than Jannelle Hill.
As an L.A. transplant, the stylist has made a name for herself by dressing female musicians who have yet to establish their names in the music industry. Considering that streetwear fashion is typically male-dominated, Hill isn't afraid to show off her styling prowess on Instagram.
We chat about how she got into dressing Paloma Ford, her signature eclectic '90s-tinged style, and why faith keeps her grounded.
You are based in Los Angeles and based on your shoots, it looks like the city's urban culture has been a significant influence on the way you execute your aesthetic. What motivates you to source L.A. as an inspiration?
The Los Angeles city life is actually pretty new to me. I was always the weirdly dressed person in my small suburbia hometown and I usually had to tone it down to not stick out so much. When I moved to LA, it was motivating to see other people who shared my fashion sense and I felt more comfortable really embracing how different I wanted to dress.
Based on the way you've dressed your models, it looks like there's this eclectic mix of '90s Gwen Stefani and Aaliyah along with a dash of Rihanna and a hint of cybergoth. How did you develop this look?
I've always been true to my 90's roots and always pay homage to where homage is due. I think the 90's is the last best era and I rep it in everything I do. On the inside, I'm an emotional hopeless romantic, and I definitely embrace my goth side when I am in my moods. I was a communications major in college, and I communicate a lot of what I am trying to say about myself or someone through clothes.
You've dressed musicians like Paloma Ford and Lil Debbie; I can tell that you seem to be very music-centric! What made you want to dress them?
I actually never intended on working in the music industry, it was just something that kept happening. A lot of my friends are musicians, and since my job overlapped into their needs, it gave us a chance to collaborate our art. I love working on musicians' projects more than regular fashion styling because you get to go on a journey with them and be a part of their growth. Working in the music industry now definitely makes what I do actually feel fulfilling.
Asides from styling, you've done a bit of modelling for Tunnel Vision. What is like for you to model and how does that apply to styling?
Tunnel Vision is a cool brand to model for because they're one of the only brands that styles me themselves. I'm always inspired when I am being styled by other people. I am actually crazy camera insecure and I hate being on the other side of the camera but the more I grow out of the modelling side and into styling, I realise how beneficial it is to know what modelling is like. It gives me the chance to direct the models and really get the attitude I want out of the look.
Fashion in 2016 is heavily streetwear and sportswear-influenced. As a stylist, what do you think of this shift in fashion?I'm the biggest fan of mixing trends and I'm loving the current wave of things. I will always double-tap for the fur and sports bra look.
What fashion trends can you anticipate in 2017? Any trends from 2016 you want to keep and toss?
I think it's time for the '70s rock and roll to make its way back around. The bell bottom will definitely be back next year which I thought would never happen but I'm here for it! I hate the corset trend going on right now and dare I say it's time to switch up on the choker game.
Not many people in the fashion industry disclose their faith, but you've mentioned about being a Christian on Instagram. How does it keep you grounded?
I am careful not to push my beliefs on other people, especially in this industry but I absolutely couldn't believe in myself to do what I do if I didn't have a God. I'm nowhere close to where I want to be in my career but to work with the people I've worked with and the opportunities I've had was definitely proof of miracles and someone moving mountains out of my way.
Lastly, what's the one piece of advice you want to tell your followers?
Surround yourself with move-makers only and don't compare yourself to anyone. It's all about who you keep around you and how you treat yourself.
This interview was conducted in December 2016.